Citizen launches new Mickey Mouse watch with football-inspired dial and Eco-Drive tech

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Citizen has added a new model to its ongoing line of Disney-licensed timepieces. The Touchdown Mickey watch (model AW1739-02W) is now available on the company’s US website for $395. It is a solar-powered analog watch that incorporates American football motifs into its dial design, aimed primarily at Disney collectors and sports fans.

Design Details

The watch features an olive green dial with an illustration of Mickey Mouse carrying a football, designed by Disney artists John and Shelley Loter.

Instead of traditional hour markers, Citizen has incorporated luminous X and O symbols alongside directional arrows, giving the dial the appearance of a football coach’s playbook.

The outer chapter ring also features markings inspired by the 50-yard lines of a football field. Both the hands and playbook-inspired markers are coated with luminous material for improved visibility in low-light conditions.

In terms of hardware, the Touchdown Mickey is a relatively large watch, featuring a 44.3mm case made of gray, ion-plated stainless steel. The dial is covered by a domed mineral crystal.

While mineral crystal is standard for Citizen watches in this price bracket, it is more prone to scratching than the sapphire crystal found on higher-end models, though Citizen says the domed shape helps with impact resistance. The watch comes on a black leather strap with standard contrast stitching and a basic buckle clasp.

Inside the case, the watch is powered by Citizen’s J810 Eco-Drive movement, which offers a standard three-hand display and a date window. The movement uses Citizen’s Eco-Drive technology, which converts both natural and artificial light into energy to charge an internal rechargeable cell, eliminating the need for regular battery replacements.

For everyday durability, the case is rated for 100 meters of water resistance (WR100 / 10 Bar). This makes it safe for swimming and showering, though it is not intended for diving.

In related news, Citizen has recently launched a new Promaster Land GMT watch featuring Eco-Drive technology and sapphire crystal, alongside the Attesa AT8297-51L, which comes with a Super Titanium construction and atomic timekeeping.

(Citizen)