Oppo, the known Chinese smartphone manufacturer, is pushing forward with its plan for global expansion. The company is ramping up production of its products even while the Coronavirus fears have gripped the world.
According to Oppo, the brand is working on bringing 11 new global leading telecom operators to be part of its “5G Landing Project.” This is a new initiative from the company and aims to drive cooperation with global network operators. Furthermore, the field of implementation and its services will extend to the newer and faster bandwidth that is 5G networking.
A few of these new telecom partners include Orange, which is a French telecom brand, Vodafone from the UK, Telcel from Mexico and more. Oppo’s Global marketing president, Wu Qiang, recently stated that the company’s smartphone sales in the global market had finally surpassed its Chinese market in the second half of 2019. This is indicative of its growth in the overseas market.
As of right now, Oppo operates, sells and offers services across 40 different countries in the world. While the recent Coronavirus outbreak might have hampered the company’s operations in early 2020, Oppo is working on resuming production at full capacity to make up for it. Wu even stated that the company’s sales in the month of February 2020 saw a hard hit but has since recovered to about the normal state now.
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According to the senior executive, the more people stay at home to avoid infection, the more likely they are to use smartphones. This inadvertently also leads to a higher demand for phones in general. Although the market in China is still recovering at an increasing pace, the conditions are expected to improve further by March end.
Various analytical firms have forecasted a decline in the smartphone industry and markets, especially in China. Some have reported a near 5 percent drop in total shipments of smartphones, while the global market sees a 2 percent fall. Wu Qiand mentioned that in 2019, the smartphone market was relatively “flat” and only saw about 340 to 360 million smartphone units being shipped. This trend is expected to continue in 2020 as well.
Currently, Oppo’s production lines have restored its manufacturing capacity to up to 80 percent, which is number slowly on the rise. Similarly, even the suppliers the brand collaborates with have mostly recovered and started work again as well. Oppo’s domestic factories produce about 45 percent of all smartphones while the rest are manufactured from overseas sites like India, Indonesia, Algeria and Bangladesh.
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(Via)
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