Add GIZMOCHINA as Preferred Source on Google
IDC (International Data Corporation) has released its report on India Smartphone Market Q3 2020. According to it, companies shipped 54.3 million units garnering 17% YoY growth. Online channels’ share reached an all-time high of 48% with 24% YoY growth, whereas the offline channels only witnessed 11% YoY growth. Interestingly, even without the 5G infrastructure, a million 5G smartphones shipped in the third quarter of 2020 in India.
The ASP (Average Selling Price) of the Indian smartphone market was $156 with a 2% YoY decline. A whopping 84% of shipments consisted of sub-$200 devices, out of which 29% of handsets cost below $100. Sales were mostly due to e-learning requirements as smartphones are the only affordable medium for internet access in the country.
On the other hand, shipments of mid-range ($200 < $500) devices declined YoY, however, the premium segment ($500+) grew 91% YoY with Apple, Samsung, and OnePlus being the top brands.
Further, shipments of feature phones declined by 30% YoY with 25 million units. Therefore, feature phones only accounted for 31% of the entire mobile phone market in Q3 2020 whose overall shipments dropped by 4% YoY.
EDITOR’S PICK: Xiaomi surpasses Apple to become the world’s third biggest smartphone brand
Talking about brands, Xiaomi led the market with 13.5 million units in shipments and 7% YoY growth. Redmi 8A Dual, Redmi 8, and Redmi Note 9 were the top three best-sellers. The company also led the online smartphone market with a 35% share and its POCO brand shipped more than 1 million units.
In the second place, Samsung shipped 12.1 million units and online channels accounted for 43% of its entire shipments. India became the South Korean tech giant’s largest market in Q3 with 15% of its global shipment. The Galaxy M21 and Galaxy M31 were the company’s best-performing models online.
Then, vivo came third with 9 million units and 27% YoY growth. The brand stood first in the offline channels with a 29% market share, followed by Samsung. Then, realme acquired fourth place with 19% YoY growth by shipping 8 million smartphones. It was the second-largest brand online, followed by Samsung, and realme C11 was its best-selling model online.
Last but not least, OPPO stood at the fifth position 6.1 million units in shipments and 11% YoY growth. It was the third-largest brand offline and A12, A53, and A11K were its most shipped devices.
UP NEXT: Apple led the global tablet market in Q3 2020; Huawei slipped to fourth place
Comments