The global smartphone revenue had crossed the 100 billion US Dollar mark in the first quarter of this year. This set a new record for the quarter, which was led by the premium grade flagship like Apple iPhones that dominated the market.
According to a Counterpoint Research report, the iPhone 12 series not only dominated the revenue share in Q1 2021, but the series also was the highest selling smartphone during the quarter. Furthermore, the Cupertino based giant even dominated along with the South Korean smartphone manufacturer, Samsung. The iPhone 12 Pro Max accounted for the largest chunk of the revenue, closely followed by the iPhone 12, and the iPhone 12 Pro as well.
As per the report, certain markets preferred the higher end models within the iPhone12 lineup. In the US, the iPhone 12 Pro Max was the best selling model. Similarly, the Galaxy S21 Ultra 5G also sold more than the lower variants of the series in the US and Europe. The flagship models also benefitted from the strong carrier promotions in these regions, which helped in raising sales.
Notably, apart from the iPhone 11 and iPhone SE 2020, every model on the list was 5G enabled handsets. Meaning, 5G is a standard now in the premium segment. The first three iPhone 12 models alone accounted for about 32 percent of the total smartphone market’s revenue, which is nearly a third of the overall total. Meanwhile, the top 10 highest grossing models alone accounted for 46 percent of the global smartphone market revenue.
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