Honda Motors‘ US unit has just revealed that it is targeting initial annual sales of 70,000 units for its Prologue series of electric utility vehicle that is set to launch in the American market in 2024.
According to a Reuters report, the Japanese automobile giant is planning on adding an additional electric vehicle model as it seeks to sell a total of 500,000 electric vehicles in the United States by the year 2030. Furthermore, it also aims on reaching 100 percent zero emission vehicles sales in North America by 2040. The news arrives as US President Joe Biden signed an executive order last month that set a target to make half of all new passenger vehicles sold in 2030 to be zero emission vehicles.
Notably, Honda Prologue series is being co developed with General Motors Co and is based on the Ultium platform, which is a modular platform and battery system. Additionally, both companies are also joining hands to develop an electric Acura brand SUV. GM will be responsible for assembling the new Prologue and Acura SUV, both of which are set to launch in 2024. However, Honda has yet to reveal which plant will build the new electric vehicles.
Dave Gardner, executive vice president of national operations at American Honda Motor Co stated that the company will initially aim on Prologue sales in California and other states like Texas and Florida. He further added that “Our strategy is focused on introducing a higher percentage of hybrids in core models in the near term, making a committed effort to achieve higher volume leading to the introduction of our Honda Prologue.”
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