The standard, compact Samsung Galaxy S22 with a 6.1-inch display will account for nearly half of the Galaxy S22 series phones to be produced. Samsung apparently sees a lot of potential in the device and has set a shipment goal of up to 60% for it, out of the lineup comprised of it and the S22+ and S22 Ultra.
The 6.7-inch Galaxy S22+ is expected to account for 20% of shipments (via: The Elec), while the 6.8-inch Galaxy S22 Ultra’s share will range between 20-30%. The Ultra model is being touted as a successor to the Note 20 Ultra and will be able to house the S Pen stylus, sources confirmed. This makes the low expectations from the S22 Ultra odd considering the phone is meant to fill the shoes of the Note lineup.
Such figures are definitely a first-timer since Samsung has never before intentionally set a single model to account for over half of the production and shipment target. Take the S20 series, for example, where the standard version accounted for 40% of the production, while the Plus and Ultra models took up to 45% and 15% respectively.
Further, Samsung is aiming to manufacture just around 20 million units for the entire S22 series, at least initially, which is very conservative when compared to the usual figure of 25-30 million units. However, the 20 million target may change when mass production commences or after the phones are unveiled.
The lowering of the sales target may be due to the chip shortage that seems to be worsening as we near the end of 2021. Another factor at play could be the diminishing sales figures Samsung’s flagship series has been seeing for the past couple of years.
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