Twitter, which was designed around the idea of having short, bite-sized posts known as Tweets is slowly deviating away from the idea. With the latest addition to its Twitter Blue perks, the platform has now given its paid subscribers the ability to post tweets that are up to 4,000 characters long. Previously, the character limit for tweets was merely 280. This feature also applies to quote tweets and replies, and users can also add media to their longer posts.
While only Blue subscribers can take advantage of this new feature, all users can still read these longer tweets. On the timeline, only the first 280 characters will be visible, but users can easily click on “Show more” to access the entire tweet. This change could encourage more users to opt for the Twitter Blue subscription, and may also discourage the use of threads for longer content. However, this is merely a speculation, since the paywall behind which Twitter Blue is present is quite steep, as discussed later in this article.
Twitter is also giving Blue subscribers a break from excessive ads, with plans to reduce the number of advertisements by almost 50 percent. This move is in line with Twitter CEO Elon Musk’s vision for a costlier, ad-free subscription plan. Additionally, Twitter Blue has introduced the ability to post 60-minute-long videos, catering to bloggers and video content creators.
Twitter Blue is currently purchasable in 15 markets. The most recent inclusions in this list are India, Brazil, and Indonesia. However, at a monthly cost of INR 650 ($7.87) in India, it is even more expensive than other media subscription services like YouTube Premium, Spotify, and Apple Music, which are all priced under $4 (INR 330). The cost of Twitter Blue is on par with Netflix’s highest tier plan, which offers 4K quality on four screens.
In conclusion, Twitter’s latest offering of longer tweets and reduced ads is set to change the social media landscape, with its Blue subscribers reaping the benefits. However, time will tell how this impacts future Twitter Blue updates.
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