Elon Musk, the tech entrepreneur known for his innovative ideas and bold statements, has reportedly purchased 100,000 GPUs for Twitter’s in-house artificial intelligence project. The move comes after Twitter hired two former DeepMind researchers and suggests that the company is moving forward with an ambitious plan to create a generative AI that can be trained on its vast trove of data. While the project’s specific goals are unknown, sources suggest that the AI could be used to improve Twitter’s search functionality or advertising business.

Elon Musk

GPUs, or graphics processing units, can perform a large number of calculations in parallel, making them ideal for machine learning and artificial intelligence tasks that require a lot of computation power. GPUs can accelerate the training of deep learning models by processing large amounts of data in a short amount of time, making them a critical component in AI research and development.

As per past reports, Musk has been critical of OpenAI‘s for-profit subsidiary and reportedly left the organization after a power struggle with fellow co-founders. According to reports, Musk promised to provide OpenAI with roughly $1 billion but stopped payments after his departure, leaving the organization scrambling to raise cash. OpenAI later secured a $1 billion investment from Microsoft and announced the creation of a for-profit subsidiary.

Twitter can benefit from an AI model in several ways. As mentioned previously, the company could use AI to improve its search functionality, which would make it easier for users to find the content they are looking for. Additionally, Twitter could use AI to better understand the needs and preferences of its users, which would allow the company to provide more personalized content and recommendations. AI could also help Twitter to rebuild its advertising business by making it easier for advertisers to reach their target audiences and measure the effectiveness of their campaigns.

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