Oppo unveiled the Find X8 and Find X8 Pro equipped with the Dimensity 9400 chip on Oct. 24 in China. In November, both phones were made available in wider markets across the world. A report by Wall Street Journal reveals that the Find X8 series has achieved remarkable sales performance globally.
Find X8 series achieves remarkable sales
In China, the Find X8 series has also been met with enthusiastic demand, surpassing 1 million units sold since its October launch. This achievement marks the highest sales record for the Find series within the same timeframe.
According to market data, the Find X8 series has set new sales records in several key markets, including Singapore, Thailand, Indonesia, Italy, Spain, and Malaysia. In these regions, the initial sales figures for the Find X8 series have shown a growth of 1 to 2 times compared to its predecessor. Notably, in Malaysia, the series has broken previous first-sale records for the Find lineup.
Data from Canalys indicates that Oppo’s market share in the premium smartphone segment (priced above $500) consistently ranks among the top three in 14 countries and regions worldwide. Unlike many other Chinese companies that have relied on aggressive pricing strategies to gain market share, Oppo has focused on product innovation and quality enhancement. This approach has allowed OPPO to build a loyal customer base and achieve sustainable growth.
The Find X8 series’ success can be attributed to its innovative design, top-notch cameras, exceptional performance, and competitive pricing. The series features an ultra-thin, flat-screen design, which has been well-received by consumers. Additionally, the smartphones are equipped with the flagship Dimensity 9400 chipset, ensuring smooth gaming experiences and long-lasting battery life. The inclusion of advanced imaging capabilities, such as AI-enhanced photography and professional Hasselblad portrait modes, has further solidified its appeal.
The appearance of the Find X8 series closely resembles that of the recent iPhones. Notably, the X8 Pro features a physical Quick button, similar to the iPhone 16 series’ Camera Control. Oppo’s Chief Product Officer, Pete Lau, previously stated, “We just want to convert Apple users. To put it bluntly, we want to give Apple users another choice.” He highlighted that the Apple user base is very large, and there are a significant number of existing users, which presents a huge opportunity for every Android brand.
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