Xiaomi has announced its active participation in the government’s new subsidy program aimed at making digital devices more affordable. The program, introduced by China’s Ministry of Commerce, provides subsidies on products like smartphones, tablets, and smart wearables, lowering the cost for consumers.
Xiaomi Aligns with Subsidy Policies for Wider Consumer Benefits
Lei Jun, Xiaomi’s CEO, confirmed via Weibo that the company is geared up to fully embrace the subsidy policies. This includes a strategic price reduction across their product lines to align with the subsidy’s requirements while ensuring adequate product availability.
The Xiaomi 14 Ultra has seen a price cut of 500 yuan ($69), bringing its starting price down to an appealing 5,999 yuan ($825). This adjustment positions it perfectly to meet the eligibility threshold for a 15% subsidy, effectively reducing the consumer price further to 5,499 yuan ($756).
The impact of this initiative is already evident. Lu Weibing, a key executive at Xiaomi, revealed that daily smartphone sales have surged by 400%, while foot traffic at Xiaomi stores has increased by 55% since the subsidy program began. The Redmi K80 series has been a standout performer, with its sales growing exponentially as a result of the policy.
The subsidy applies to a broad selection of Xiaomi’s products, including the Xiaomi 15 and 14 series, the Xiaomi Mix Flip, and models from the Redmi lineup, such as the Redmi K80 series and Redmi Note 14 Pro.
It also extends to tablets and wearables, including the Xiaomi Pad 7 Pro and Xiaomi Watch S4. This wide coverage ensures that many of Xiaomi’s newest products are now more accessible to consumers.
Xiaomi has also launched a special Spring Festival Gift edition of the Xiaomi 15 Custom Edition in Rouge Red, featuring festive packaging and added incentives like double movie tickets. Priced at 4,499 yuan ($618) after a 500-yuan subsidy, this high-end model with 16GB RAM and 512GB storage supports extensive customization with 20 colors and 40 combinations.
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