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According to an industry report from ETNews, the company plans to roll out its latest OLED tech across the entire Galaxy S27 series, with the biggest jumps reserved for the higher-end models. The phones are expected to arrive in the first quarter of 2027.
The Galaxy S27 Pro and Galaxy S27 Ultra will be the first Samsung smartphones to use the new M16 OLED material set. That same material is already showing up in Apple’s iPhone 18 Pro series and the iQOO 16, so it makes sense that Samsung is bringing it to its own top models.
M16 should deliver higher peak brightness, better power efficiency, improved colour accuracy, and a longer panel lifespan than previous generations. Samsung is also reportedly adding Color Filter on Encapsulation (COE) technology, which boosts brightness and efficiency by ditching the traditional polarizer, plus Privacy Display features on the Pro and Ultra. Those extras should help the premium models stand out more clearly from the rest of the lineup.
The regular Galaxy S27 and S27 Plus aren’t being left behind completely. Reports say they’ll move from the M13 material used in recent years to M14 panels, the first material-set change for the base models in quite a while. All four phones in the series are expected to use Samsung Display panels. Screen sizes are said to range from about 6.27 inches on the standard model up to 6.89 inches on the Ultra, with the Plus and Pro sitting in between.
If these plans stick, Samsung will refresh OLED technology across the whole flagship family instead of limiting the big leap to just the most expensive models. That could make the entire lineup more competitive while still giving the Pro and Ultra clearer advantages in display quality, efficiency, and features like privacy viewing.
Samsung Display has already shown off high-brightness M16 panels in other devices, with efficiency gains of up to 30% over older generations. Exactly how those numbers will be tuned for the Galaxy S27 phones remains to be seen.
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(Source: ETNews)
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