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Samsung has announced a new festive campaign aimed at consumers planning to upgrade their home entertainment systems this festival season in India. The initiative focuses on its Vision AI television range, with deals designed to make larger screens more accessible. The company is also offering additional benefits to make purchases and long-term ownership more convenient.

Samsung rolls out special offers on its Vision AI TVs

Called ‘Big, Bigger, Biggest’, the campaign includes a free Samsung Vision AI TV worth up to Rs 1,59,990 or a Samsung Soundbar worth up to Rs 1,10,990 with eligible television purchases. Customers can also receive up to 20% cashback, zero down payment options and a three-year comprehensive warranty. The offers are subject to applicable terms and conditions, so buyers should check eligibility before making a purchase.

Samsung has also highlighted its installation service, allowing customers within municipal limits to get eligible televisions installed within four hours of registering a request. Availability and applicable conditions may vary. The company announced the campaign on October 16, 2026, as part of its festive push in India.

Samsung’s Vision AI television lineup covers screen sizes ranging from 32 inches to 115 inches. The range combines AI-powered picture and sound enhancements with connected features designed to improve everyday viewing, whether users are watching films, television shows, sports or other entertainment. SmartThings integration also enables connectivity with compatible smart home devices.

Additional ownership benefits include Samsung TV Plus, which provides access to more than 200 free streaming channels, and Samsung Art+, which offers three months of access to the Samsung Art Store. Samsung Sound+ focuses on enhancing the audio experience, while Samsung Care+ provides extended warranty benefits. Buyers can also access paperless financing through Samsung Finance+ and receive up to seven years of operating system upgrades on eligible televisions.

The campaign gives buyers several ways to save on a television upgrade while receiving additional services and entertainment benefits. However, the value of the offer will depend on the eligible television model and the terms attached to each deal. Would you consider buying a Samsung Vision AI TV this Diwali for the free television or soundbar offer? Share your thoughts in the comments.

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Anvinraj Valiyathara is a seasoned tech journalist with a decade-long journey. Since 2010, he's been a driving force in insightful tech news coverage. With nearly 13,000+ posts on GizmoChina and contributions to Pricebaba, Free Press Journal, The Tech Outlook, and Playfuldroid, his expertise extends to comprehensive reviews of smartphones, tablets, wearables, and more. Beyond tech, Anvinraj engages actively on Twitter, is an avid Formula 1 enthusiast, participates in church activities, and nurtures a love for travel.