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Noise is stacking audio news in India this week. The brand says its Master Buds Open with Sound by Bose sold 10,000 units within the first hour of launch on October 27. Separately, Noise and Gaana have introduced a co-branded Buds R1 Gaana Edition that bundles a year of Gaana Plus with everyday TWS listening.
Noise Master Buds Open first-hour sales and availability
Master Buds Open expands Noise’s Master Series into open-ear listening with an ergonomic C-bridge design, a 10.8mm custom dynamic driver, and Dynamic EQ co-developed with Bose across six presets. A 4-mic ENC DNN setup covers calls, and total playback is rated up to 28 hours with the case. The buds come in Carbon and Mercury metallic finishes.
Noise puts the special launch price at Rs 9,999 (~$105), with stock on gonoise.com, Amazon, Reliance Digital, Croma, and Vijay Sales. The early sell-through follows Counterpoint’s view that open-wear stereo shipments in India nearly quadrupled in 2025 even as overall TWS growth stayed flat.
Noise Buds R1 Gaana Edition price and features
The Buds R1 Gaana Edition is priced at Rs 1,399 (~$15) and includes a complimentary one-year Gaana Plus plan worth Rs 799 (~$8) for ad-free listening, offline downloads, and HD audio. Hardware includes 11mm dynamic drivers, up to 40 hours of combined playtime, quad mics with ENC, and InstaCharge that adds up to 120 minutes from a 10-minute top-up.
It is available on Noise’s site plus the Gaana website and app. Noise and Gaana say the wider subscription tie-up across Noise’s portfolio could reach about 2.5 million consumers by the end of 2026.
Which Noise pick fits you better — open-ear Master Buds Open or the Gaana-bundled Buds R1? Let us know in the comments below.
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