JBL launches Authentics 30 Bluetooth speaker with 100W output and 8-hour battery

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JBL has launched its new Authentics 30 Bluetooth speaker in China. You can buy it on JD.com for 2,999 yuan, which is roughly $445. It is a portable Bluetooth speaker with a retro look, which is its main selling point. 

The Authentics 30 comes in two colors. One is an earthy orange. The other is metallic black. The cabinet has a faux leather finish, while a Quadrex grille covers the front. You also get a cast aluminum handle on top. 

The handle is there because this is not a small speaker by any means. It measures 331 x 279 x 180 mm and weighs 4.83 kg. Inside, you get one 5.25-inch (138 mm) woofer and two 1-inch (25 mm) tweeters covering a frequency range from 45Hz to 20kHz (-6dB). The speaker connects over Bluetooth 6.0, and users can change the sound settings in the JBL One app on their phone.

The speaker has a built-in battery with a runtime of up to 8 hours. When you are at home, you can also plug the speaker into the wall. It accepts 100 to 240V AC.

How it compares with other JBL speakers

JBL has sold retro-styled speakers in China before. Last year it launched the JBL Authentics 200 Platinum Edition at 1,999 yuan. It weighs 3.12 kg and supports Bluetooth 5.3 and Wi-Fi. The Authentics 30 costs 1,000 yuan more. The extra money buys you a bigger body, a battery, and a carry handle. 

The carry handle is a theme at JBL right now. In August, the company launched the JBL Pulse 6 with an illuminated handle on top. The Authentics 30 costs 500 yuan more than the Pulse 6, but it’s for buyers who care more about how a speaker looks in a room than how it lights up.

The current listing covers China only. There is no word yet on a global launch or on pricing in other markets.

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