IFA 2026 wrapped up in Berlin on September 8 and this edition felt a bit different. Chinese companies made up nearly half of the 1,900-plus exhibitors, Xiaomi showed up with its first-ever IFA booth, Samsung left the Messe floor for the first time in 35 years and humanoid robots walked a catwalk. Also, AMD opened the show with a keynote about “personal AI” running on your own hardware,, instead of the cloud.
Underneath the keynotes, there was a lot of real hardware with real prices. We have gone through everything announced during Media Days and the IFA show itself, and picked the 15 products that will matter after the halls empty out.
This will give you a quick idea as to the notable launches from the event this year.
Prices are as announced; and where a brand only gave a UK or US figure, that is what we list.
1. Xiaomi 18 Fold
The headline phone of IFA was not launched in Berlin, but it was shown there for the first time outside China. The Xiaomi 18 Fold adopts the short, wide “passport” shape that Samsung introduced with the Galaxy Z Fold 8,, with a 5.38-inch cover screen and a 7.58inch inner panel. It is also the first flagship phone running Xiaomi’s own XRing O3 chipset, the first mobile processor to clear five million points on AnTuTu.
- XRing O3, LPDDR6 memory (CXMT)
- 6,000mAh stacked battery
- China launch: September 7, from around 10,999 yuan (~$1,640)
- Global availability: not announced yet
Xiaomi confirmed at IFA that Europe is a priority market but gave no date for the 18 Fold outside China. That is the one thing we would have liked to hear.
Read more: Xiaomi 18 Fold launches with mid-fold design, in-house XRING O3 chip
2. Xiaomi Mijia comes to Europe (and Xiaomi’s cars are next)
Xiaomi’s 3,300-square-metre booth was the biggest standalone overseas showcase the company has ever done with more than 380 products on display. The message was that Mijia, its smart-home and appliance brand, is now a European brand too: 2,000-plus SKUs across 130-plus categories, including a triple-tub washing machine, an air conditioner that uses millimetre-wave radar to detect people, and a fridge with Cryo Fresh long-term storage.
On the same day, Xiaomi Auto signed memoranda with eight of Germany’s largest dealer groups, including Emil Frey, Penske-Jacobs, LUEG and Hahn, for a 2027 launch of the SU7 saloon and YU7 SUV.
Read more: Xiaomi announces Mijia brand expansion in Europe at IFA 2026
3. Roborock Saros Rover
Roborock brought the largest robot-cleaning lineup of the show, but the one people queued for was the Saros Rover, which was first shown at CES 2026. It has wheel-legs that extend to lift the robot over thresholds and, in the demo, up individual stair steps. Roborock has not given a price or a date, so treat it as a 2027 product.
The models you can actually buy are the Saros 20 Flow Complete (36,000Pa, a self-cleaning roller mop with 16 water outlets, arriving around November) and the Saros 20 Neo, which swaps the roller for dual spinning pads and a retractable LiDAR that drops its height to 7.95cm. In the US the Neo is sold as the Qrevo Edge 3 Pro at $1,500 (Amazon link). Roborock also showed the F25 Ultra Steam Gen 2 wet-dry vacuum, the RockAqua P1 pool cleaner and the RockNeo Q2 wire-free mower.
Read more: LG RONi vs Roborock S9 MaxV Ultra: Which robot vacuum should you buy?
4. DJI Romo A2 and P2
DJI’s second-generation robot vacuums launched in China in May; IFA was their European debut. The Romo 2 series pushes suction to 36,000Pa (up from 25,000Pa), adds robotic legs that clear obstacles up to 8.5cm, and keeps DJI’s transparent design. The privacy story is the interesting part: in-app switch cuts the cameras entirely.
- Romo A2: €1,199
- Romo P2: €1,299
- On sale in Europe: September 9
Read more: DJI ROMO 2 robot vacuum confirmed to launch on May 11
5. Dreame Aqua20 Pro Ultra Roller X Complete
Dreame’s answer to the roller-mop arms race adds steam. The Aqua20 pre-treats stains with 180°C steam from four outlets, then follows with a fresh-water roller mop, backed by 40,000Pa suction, a ProLeap chassis that climbs 10cm thresholds, and obstacle recognition for 320 object types.
It picked up an IFA Innovation Award in the smart home category. Pricing is £1,299 in the UK and €1,499 in Germany, Austria, Spain and Portugal, where it goes on sale September 21. Dreame also expanded into wet-dry vacuums (T12 Pro to T16 Pro Steam, £279 to £569), an all-wheel-drive lawn mower, and the LEAPTIC Cube, a 56g 8K action camera from £349.
6. Ecovacs Deebot X12S OmniCyclone
Ecovacs went after the one thing every self-emptying dock still needs: bags. The X12S OmniCyclone uses a bagless cyclone dock, 27,000Pa suction, an OZMO Roller 3.0 mop and the YIKO 3.0 voice assistant. It costs £1,199 and goes on sale September 9.. alongside the cheaper T90 Max Pro Omni (£549, 40,000Pa) and the Winbot W2S Pro window robot (£529). The T90S Pro Omni (£699) follows on September 24.
7. TCL P80 Ultra NXTPAPER
TCL has put its NXTPAPER anti-glare, low-blue-light treatment on an AMOLED panel for the first time. The P80 Ultra has a 6.83-inch display with a “Max Ink” mode that trns the phone into something close to an e-reader. It costs £480, on sale from September 4. The P80 Pro sits below it, and TCL also showed the Tab A1 tablets (from $229).
8. Tecno’s zero bezel concept phone
At ShowStoppers, Tecno showed a working phone with a true 0mm display border. The trick is an inverted rear display assembly, so the panel’s driver electronics sit behind the screen rather than along an edge. It is a concept, not a product, but it is the first working demo of the idea. Tecno also brought the MEGABOOK T15 360 Pro convertible and the CAMON Slim.
9. TCL X11L and Hisense’s filter-free LCD
Two Chinese TV makers, two different bets.
TCL’s flagship X11L uses SQD-Mini LED with 20,736 dimming zones and a claimed 10,000 nits peak, with the C8L (Bang & Olufsen audio) and the 144Hz gaming C7L below it. Hisense pushed RGB MiniLED into more sizes and prices with the UR8 and UR9 (65-inch UR8 around $1,999 in the US), and showed Field Sequential Display, an LCD architecture that drops the colour filter and flashes red, green and blue sub-frames in sequence. Hisense also picked up a UEFA EURO 2028 partnership.
10. Lenovo IdeaPad Vibe and the $699 laptop war
Apple’s $599 MacBook Neo has turned the budget laptop into a fight, and IFA was the first round. Lenovo’s IdeaPad Vibe comes in 14- and 15-inch sizes, seven Pantone colours with swappable keycaps, and a choice of Snapdragon X or AMD Ryzen AI 400 chips, from $699 (€799) in October. Dell’s 14S undercuts it at $699, or $599 with a student discount, and Acer’s Swift Blade 14 weighs 799g. Samsung’s Galaxy Book 6 starts at $799 with a 25-hour battery claim.
Read more: MacBook Neo killer: Dell 14S laptop brings a 120Hz 2.8K display, 21-hour battery life
11. Asus ProArt P14 and P16 with Nvidia RTX Spark
The other end of the laptop market got its own new platform. Nvidia’s RTX Spark pairs a Grace CPU with a Blackwell RTX GPU and up to 128GB of unified memory, enough to run a 120-billion-parameter model locally. Asus was first out with the ProArt P16, P14 and GR1X mini PC; Lenovo followed with the Yoga Pro 9n and the Yoga 9n 2-in-1, and Acer showed a small-form-factor RTX Spark desktop. None of them have prices yet.
12. Lenovo’s fanless AeroBlade and rollable Project Swan
Lenovo’s concepts were the best in the show. Project AeroBlade is a 14-inch ThinkBook under 830g and under 10mm thick, cooled by Frore’s AirJet solid-state chips instead of a fan. Project Swan is a 14-inch laptop whose screen rolls out to a 17-inch 16:9 panel. Neither is a product yet; Lenovo hinted at 2027 for AeroBlade.
Read more: Lenovo’s ThinkBook AeroBlade concept weighs under 830 grams, swaps noisy fan with AirJet
13. Huawei MatePad Pro 12-inch
Huawei was not on the IFA exhibitor list, but its September 2 global launch landed in the middle of Media Days. It is 4.7mm thick, weighs 454g, and uses a matte-coated OLED panel. European pricing starts at €799.
Read more: Huawei MatePad Pro 12″ launched
14. Ugreen MagFlow Pro
The accessory of the show is a power bank with a liquid-cooling loop. The MagFlow Pro is a 10,000mAh Qi2.2 bank that charges wirelessly at 25W and wired at 45W, and Ugreen says the cooling keeps phones up to 10°C cooler while charging. It costs £109.99 / $149.99 and is on sale now. Anker’s counter was the MagGo 2 Pro (Qi2.2, display, fan) and the Nano Universal Charger, a 100W travel charger with plugs for 200-plus regions.
Read more: Ugreen MagFlow Pro launches as world’s first power bank with liquid-cooling
15. RayNeo GT Max and the smart-glasses crowd
TCL’s RayNeo brought two pairs of glasses and both were named IFA Innovation Award honorees. The GT Max is the first AR glasses with Dolby Vision playback, aimed at a virtual 307-inch screen. The RayNeo iO is a 33g pair of AI glasses with a heads-up display and no camera. The GT series starts at $329 and rolls out to 40 countries from September 4.
Xreal used the show to confirm its Android XR headset, Aura, will ship before the end of 2026, and Rokid and iFlytek both had display glasses on the floor.
Honourable mentions
- Moto Watch Ultra: Motorola’s first flagship Wear OS watch, with LTE, dual-band GPS and Polar fitness tracking, £369 from September 18. Read more
- Anker MindBase: a local AI home hub with a 64GB SSD and two drive bays that sits alongside HomeKit, Alexa and Google Home. Anker also announced that eufy, soundcore and SOLIX will fold into the Anker brand.
- Acer’s first Googlebook: teased at Acer’s IFA showcase ahead of Google’s September 15 event, where eight Googlebooks from five brands are expected.
- Dyson CameraJet: a $499 toothbrush with an AI camera that aims a water jet between your teeth. Read more
- Robots on the Runway: Unitree, AgiBot, EngineAI and eight other companies walked, danced and back-flipped humanoids on the Creator Stage. Nothing to buy yet, but it is where IFA is heading.
What was missing
Samsung moved its showcase to a venue eight kilometres from the Messe and launched the Galaxy S26 FE on its own schedule. Honor, which owned IFA in 2024 and 2025, had no launch this year; its Robot Phone went global on August 12 (our first impressions of the robot phone here). OnePlus pulled out of Europe in July. Garmin skipped again.
For the full picture of what this means for European tech, read Is IFA becoming “too Chinese”? Its CEO has a straightforward answer.
