Amid declining smartphone sales globally, Xiaomi in China has once again proved its prowess on its home turf. According to BCI, Xiaomi and its sub-brands, like Redmi, remained top sellers in November 2023. The company registered around 5.2 million smartphones in the last month alone. It registered 44% growth on a year-on-year basis and enabled the electronics maker to garner an additional market share in China.

Xiaomi stood in the second position in terms of sales in November 2023 in China. However, in a premium market segment, Xiaomi registered 11.8% growth on a YoY basis. Overall, Xiaomi has 18.3% of the total smartphone market share, consisting of sales from its subsidiaries. Meanwhile, Apple remained at the top, while Honor grabbed around 4 million smartphone sales, an increase of 12.6% on a YoY basis.

Especially in Week 48 of the Year, aka in the last few days of November, Xiaomi even surpassed Apple with 78.2K shipments in comparison with Apple’s 78.9. Still, there’s a significant gap between Apple and Xiaomi sales if we compare the whole month, but Xiaomi seems to be catching up quite rapidly.

However, Huawei and Vivo stood for the fourth and fifth positions. Huawei also garnered an exceptional 74% growth in comparison with the previous year. However, sales for Vivo declined, while those for the OnePlus and Realme also remained negative.

Most of the brands had a busy last month due to Double Eleven sales in China. We hope the momentum continues this month too, as the festive season remains along with discounts.

In conclusion, Xiaomi’s robust performance in the Chinese smartphone market during November 2023 underscores its resilience and effectiveness in navigating challenging industry conditions. Despite a global dip in smartphone sales, Xiaomi and its sub-brands, notably Redmi, showcased impressive strength within their home market. Xiaomi’s sustained momentum positions the company favorably for continued success in the fiercely competitive Chinese smartphone market.

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The post Xiaomi Dominates Chinese Smartphone Market: Impressive Sales Surge in November 2023 appeared first on Gizmochina.

Brain-Computer Interface (BCI) data has published the latest survey for November 2023 for the Chinese market. The research reveals that there has been a notable surge in new smartphone activations in China, totalling 28.71 million units—a substantial year-on-year increase of 12.7 percent. Here is a look at all the details that have emerged through the BCI data.

Xiaomi, Apple, and Huawei among preferred brands in China’s premium phone market

According to BCI’s latest market survey for China, Xiaomi has reclaimed the top spot among domestic smartphone brands, particularly in the high-end segment priced above 4,000 Yuan+ (~$550) . Alongside Apple and Huawei, Xiaomi now stands as one of the top three high-end brands, contributing to nearly 90 percent of the market share in this premium category.

Apple maintains its lead in the high-end market despite encountering a 21.2 percent year-on-year decline. Xiaomi, with an 18.3 percent market share, secures the top position among the Chinese brands, experiencing a significant 44.1% year-on-year increase in activations, showcasing the highest growth rate. Honor claims the third spot in activation volume, registering a 12.6 percent year-on-year increase.

Huawei ranks fourth in market share but exhibits an impressive 75.6 percent year-on-year growth in activations, leading the market in terms of growth rate. Brands like Vivo and Oppo face substantial declines in activation volume. The competition intensifies in the high-end market, which is dominated by three brands, namely Apple, Huawei, and Xiaomi, capturing nearly 90 percent of the share. Other brands collectively hold a modest 10 percent. market share.

BCI data underscores the resurgence of Xiaomi as the leading domestic brand, attributing its success to a consistent year-on-year growth of over 40 percent in new phone activations for five consecutive weeks. It has encountered the highest growth rate, increasing by 11.8 percent year-on-year. This dynamic landscape suggests that the Huawei Mate 60 series and Xiaomi 14 series have notably impacted Apple’s standing in the high-end market.

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