Amid declining smartphone sales globally, Xiaomi in China has once again proved its prowess on its home turf. According to BCI, Xiaomi and its sub-brands, like Redmi, remained top sellers in November 2023. The company registered around 5.2 million smartphones in the last month alone. It registered 44% growth on a year-on-year basis and enabled the electronics maker to garner an additional market share in China.
Xiaomi stood in the second position in terms of sales in November 2023 in China. However, in a premium market segment, Xiaomi registered 11.8% growth on a YoY basis. Overall, Xiaomi has 18.3% of the total smartphone market share, consisting of sales from its subsidiaries. Meanwhile, Apple remained at the top, while Honor grabbed around 4 million smartphone sales, an increase of 12.6% on a YoY basis.
Especially in Week 48 of the Year, aka in the last few days of November, Xiaomi even surpassed Apple with 78.2K shipments in comparison with Apple’s 78.9. Still, there’s a significant gap between Apple and Xiaomi sales if we compare the whole month, but Xiaomi seems to be catching up quite rapidly.
However, Huawei and Vivo stood for the fourth and fifth positions. Huawei also garnered an exceptional 74% growth in comparison with the previous year. However, sales for Vivo declined, while those for the OnePlus and Realme also remained negative.
Most of the brands had a busy last month due to Double Eleven sales in China. We hope the momentum continues this month too, as the festive season remains along with discounts.
In conclusion, Xiaomi’s robust performance in the Chinese smartphone market during November 2023 underscores its resilience and effectiveness in navigating challenging industry conditions. Despite a global dip in smartphone sales, Xiaomi and its sub-brands, notably Redmi, showcased impressive strength within their home market. Xiaomi’s sustained momentum positions the company favorably for continued success in the fiercely competitive Chinese smartphone market.
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