Earlier today (20th October 2020), Samsung Electronics announced that it has entered the top 5 positions in the Best Global Brands 2020 list from Interbrand, which is a global consulting company.

In the Interbrand rankings, the South Korean tech giant arrived fifth, behind other major brands like Apple who took first place, Amazon (2nd), Microsoft (3rd), and Google (4th). This also marks the company’s largest ever brand valuation of 62.3 billion US Dollars. It arrives despite the issues Samsung faced due to the outbreak of the Coronavirus pandemic, with its brand value rising by 2 percent from 61.1 billion US Dollars from back in 2019.

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This incremental but crucial rise is what helped it break into the top 5 positions. Notably, the company arrived fifth after just three years since it was placed at the sixth position in the Best Global Brands listing of 2017. Samsung had started recording its consistent growth in terms of brand value from back in 2000, where it started the list with the 43rd position in the Interbrand listing. Since then, the brand has entered the top 10 rankings by 2012 and managed to reach the sixth position in 2017.

As per the company’s official newsroom announcement, “Samsung’s move upwards in Interbrand’s list of 100 most valuable brands in the world was backed by the continuous introduction of innovative products and implementation of broad marketing activities on the global stage.” The brand also stated that its quick response and adaption to the COVID-19 crisis was also key to guiding its way to the top 5 positions.

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Chinese tech giant Xiaomi has been expanding its global presence with new Mi stores opening in various cities across different continents. Apart from India, European countries like Russia, France, Germany, Spain, and others presently have several Mi stores and the brand is even expending its presence further. In Russia, Xiaomi has reportedly won the Best Brands 2019 awards during the Russian Consumer Electronics award.

The Best Brands Award was organized by the Serviceplan Group Russia. The event was hosted on April 9, 2019. The awards were in five categories, namely; “Best Brand”, “Best Growth Brand”, “Best Russian Brand”, “Best Company Brand” and “Best Foreign Brand in Russia”. Each award has 10 companies that operate in the Russian market. In addition, Huawei and Xiaomi are also among the top ten “Best Growth Brands”.

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Xiaomi’s popularity in Russia is well highlighted by data released by Alibaba’s AliExpress at the end of 2018. The data showed that Xiaomi’s mobile phones occupied three places of the top five most searched for mobile phones from Russia. This is an indication that Xiaomi has won the hearts of a good number of locals, and that will most likely be due to the brand’s affordable and quality mobile phones.

(Source,Via)

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