Today, OPPO has teased the launch of its new product in its home market China. The poster confirms that the device will be unveiled on 7th April, i.e. tomorrow.

While the company has not revealed what product it plans to launch in China tomorrow, the poster shared for the announcement shows a black-colored circular device, which is similar to the Google Home Mini.

This hints that the device could be a smart speaker from OPPO, powered by Breeno which is the company’s own smart voice assistant. Another possibility is that the device is a new true-wireless earbuds from OPPO and the teaser image showcases its charging case.

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However, given that the company has already launched a TWS earbuds, there’s higher possibility that the device in question is the Breeno Smart Speaker from OPPO. But there were also reports suggesting that the company could launch a new wireless earbuds with noise cancelling in mid-March.

To know for sure what the company has up its sleeves, we’ll have to wait for a few more hours for the company to make official announcement.

OPPO seems to be focusing on launching audio products from some time with an aim to expand its product offerings, apart from smartphones. The company has recently launched OPPO Enco Free TWS earbuds and OPPO Q1 wireless noise cancelling headphones.

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During the OPPO Developer Conference that was held yesterday in China, OPPO Vice-President and President of Software Engineering Division Wu Hengang introduced Breeno voice assistant. The intelligent assistant from OPPO integrates perception, decision-making and learning skills through natural interaction. The Chinese manufacturer hopes that it will become the universal ecological hub of all things.

Breeno consists of 7 modules such as advice, screen recognition, awareness, speed, voice, driving and space. For instance, an OPPO smartphone user at the airport will see Breeno automatically suggesting boarding entry information. At the same time, it will also show flight information at the bottom of the screen.

Breeno can better understand the needs of the users through the convergence of perceptual technology and natural interaction. Cognitive skills such as natural understanding, knowledge mapping, situational calculation and customized suggestions allows Breen to understand the world more comprehensively.

Hengang is of the view that with the arrival of 5G+ era, there will be deep integration of 5G, AI, cloud computing, AR and other technologies that will result in production of new hardware and services. OPPO phones will be serving as a smart hub for all these technologies. He added that Breeno will be made an open platform that will enable developers to take advantage of the AI capabilities of the company. In future, OPPO will be made available on phones across different brands.

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Various OEMs are providing their own version o of voice assistant on their supported devices. Vivo phones come with Jovi assistant whereas Samsung smartphones are loaded with Bixby assistant. Xiaomi phones that are available in China come with Xiao AI. Google Assistant is widely available across various Android devices since it is available for download through Play Store and Apple’s App Store. Amazon’s Alexa assistant is also available for download for Android and iOS devices. OPPO’s Breeno is a new entrant compared to its competitors. In the coming, the company may make it available on wide range of its smartphones.

(viav)

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