Hong Kong Airlines has embargoed all shipments of Vivo mobile phones after one consignment of the company carrying the Vivo Y20 model caught fire at the Hong Kong airport a couple of days back.

In an internal communication on 11th April, accessed by Economic Times, the Hong Kong Air Cargo Carrier said, “We regret to inform you that the latest update of the embargo with immediate effect, all cargo is forbidden to accept the “CargoLink Logistics HK Co Ltd” and “Sky Pacific Logistics HK Co Ltd” and/or co-loader on carriage by RH/HX aircraft until further notice. Also embargo all types of “VIVO” mobile phone.”

Currently, it is only one airline but if more or all airlines follow the suit of banning Vivo cargos, it may cause damage to brand imagery especially when the company is spending top dollars in markets likes India for branding. It also recently hired cricketer Virat Kohli as its brand ambassador.

For those who are unaware, the company is the title sponsor for the ongoing Indian Premier League (IPL), a cricket tournament, which is among the world’s largest sports leagues. It remains to be seen if this recent ban impacts the company’s operations in India. Vivo is also making smartphones in India.

A few years ago, in 2017, Samsung had to recall all the units of the Galaxy Note 7 smartphone, and the company suffered the loss of millions of dollars. Several handsets of the model were reported to explode because of battery-related issues.

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