Earlier today (30th January 2023), IDC shared a new report that revealed key details regarding the foldable smartphone market in China. Huawei has seemingly dominated this segment, so let’s have a look.

The foldable smartphone market in the region shipped more than 3 million units in Q4 2022, which marked a sizeable 118 percent rise year on year. Furthermore, the foldable phone category also saw an overall rise in the overall smartphone market, rising from 0.5 percent in 2021 to 1.2 percent in 2022. During this time, Huawei took the throne with a massive 47.4 percent of foldable phone market share. This meant that the Chinese tech giant accounted for almost half of all handsets with a flexible screen that were sold in the region.

The company was able to grab such a high market share thanks to a number of its models including the Pocket S, Mate Xs 2, the P50 Pocket, and even the Mate X2. Meanwhile, Samsung took the second spot in the market with a 16.5 percent market share. The brand saw great sales with its Galaxy Z Flip 3, Galaxy Z Flip 4, Galaxy Z Fold 3, Galaxy Z Fold 4, Galaxy W23, and even the Galaxy W23 Flip as well.

Lastly, another Chinese brand, Oppo, rounded of the top 3 on the list with a 13.8 percent market share. Interestingly enough, the company managed to come in third with just one foldable phone model sold during this period, with the device in question being the Find N. The IDC report also added that the companies that saw great sales in this segment followed the ‘vertical folding + horizontal folding’ formula. Meaning, they sold a clamshell folding and a notebook style folding phone.

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(Via)

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Chinese OEMs like Huawei, OPPO, Vivo, and Xiaomi are expected to hugely influence the foldable market in China, as per a report. Foldable smartphone sales are expected to rise significantly in the country in 2022 due to new launches and ever-increasing enthusiasm among customers.

According to a report by Counterpoint Research, China’s foldable smartphone market is expected to see remarkable growth in terms of foldable smartphone sales in 2022. The growth in the Chinese foldable market will also contribute to the overall growth of the global foldable market in 2022.

The country’s foldable market witnessed a sales volume of 0.67 million units in Q1 2022 recording a 391% YoY and 152% QoQ growth. As foldable sales were strong in April and May, China’s foldable market is likely to expand 225 percent year on year to 2.7 million devices in shipments, says the report.

The sales figures show that Chinese customers prefer foldable phones from domestic brands. The sales volume for the Chinese foldable market for January-May 2022 reveals that Huawei has been dominating the foldable sales in the country. The company occupies 50% of total sales. It is followed by Samsung with 20%. Whereas OPPO and Xiaomi stand in third and fourth places, respectively.

The report also mentions that the sales volume of book-type foldables in China was comparatively higher than that of the clamshell type until 2021. The sell-through trend from January to May 2022 shows that book-type foldables account for around 77% of the total sales. However, as per the report, this trend is likely to change in 2022.

All in all, the future of foldable smartphones looks pretty bright in China. The country is dominated by domestic vendors and Samsung also holds a significant percentage of total sales. The growth of Chinese vendors will make Apple, which is well settled in China, reconsider its marketing strategy.

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