Chinese OEMs like Huawei, OPPO, Vivo, and Xiaomi are expected to hugely influence the foldable market in China, as per a report. Foldable smartphone sales are expected to rise significantly in the country in 2022 due to new launches and ever-increasing enthusiasm among customers.
According to a report by Counterpoint Research, China’s foldable smartphone market is expected to see remarkable growth in terms of foldable smartphone sales in 2022. The growth in the Chinese foldable market will also contribute to the overall growth of the global foldable market in 2022.
The country’s foldable market witnessed a sales volume of 0.67 million units in Q1 2022 recording a 391% YoY and 152% QoQ growth. As foldable sales were strong in April and May, China’s foldable market is likely to expand 225 percent year on year to 2.7 million devices in shipments, says the report.
The sales figures show that Chinese customers prefer foldable phones from domestic brands. The sales volume for the Chinese foldable market for January-May 2022 reveals that Huawei has been dominating the foldable sales in the country. The company occupies 50% of total sales. It is followed by Samsung with 20%. Whereas OPPO and Xiaomi stand in third and fourth places, respectively.
The report also mentions that the sales volume of book-type foldables in China was comparatively higher than that of the clamshell type until 2021. The sell-through trend from January to May 2022 shows that book-type foldables account for around 77% of the total sales. However, as per the report, this trend is likely to change in 2022.
All in all, the future of foldable smartphones looks pretty bright in China. The country is dominated by domestic vendors and Samsung also holds a significant percentage of total sales. The growth of Chinese vendors will make Apple, which is well settled in China, reconsider its marketing strategy.
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