Amazon has launched its First-ever Prime Video Mobile Edition Plan in India. These Plans, which is in partnership with Bharti Airtel, starts as low as ₹89($1.22) in the country.

Amazon is clearly targeting rivals like Netflix, Disney+ Hotstar with this Mobile Edition plans. This is because the company so far has had it’s lowest Prime Video plan starting at ₹129/month. Now, it is looking to attract even more consumers with a lower price. However, partnership with Airtel means users of other networks are left to dry at least for now.

That said, to avail of this, you have to recharge to any of the Airtel Prepaid plans mentioned below. In return, you get the Mobile Data as per the Tariff and Prime Video Mobile Edition as an added benefit.

For those wondering, Prime Video Mobile Edition means you can watch Amazon Prime content only on the Prime Video App on either Android/iOS. Being a Mobile and Video-only Plan, it is restricted to One Screen at a time and Standard Definition(SD) as Video Quality.

That said, to avail it, users of Airtel can recharge any of the Following Prepaid Plans using the Airtel Thanks App or Airtel Stores across the country.

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Having said that, you will have to log in to the app using your Mobile number. It’s worth noting that the Prime Video Mobile Edition is strictly limited to Video and you cannot play Ad-free Amazon Music via this subscription. However, as you can see above Amazon also has some plans like ₹131, ₹349 for that.

Precisely, with ₹131, you can enjoy all of Prime Video, Music, Free and Priority shipping for 30 days. However, it doesn’t have to bring any Mobile data with it. The ₹349, on the other hand, has all the above-mentioned benefits and 2GB/day Data for 30 days.

Prime Video’s worldwide VP Jay Marine says, ” With the launch of Prime Video Mobile Edition we look forward to entertaining every Indian with our Exclusive and Original content”.

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Over The Top(OTT) Platform content providers are now coming under the regulation of the Indian Government. From hereon, the government body(Ministry of I&B) will regulate the contents that are streaming on platforms like Netflix, Amazon Prime, Hotstar, and more.

In a gazette notification, the country’s Hon’ble President Ram Nath Govind has approved(via Gadgets360) new amendments for it. Accordingly, these changes are for the Government of India (Allocation of Business) Rules 1961. This will now bring online films, digital news, and current affairs content under the scope of the I&B Ministry headed by Prakash Javadekar.

Currently, the Press Council of India monitors Print Media while the News Broadcasters Association (NBA) regulates News Channels. Additionally, Ads and Films are monitored by the Advertising Standards Council of India(ASCI). And Central Board of Film Certification (CBFC) respectively in India. That said, a regulatory procedure for online content has been long overdue.

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Amidst a pandemic, smartphones, tablets‘ sales in the country are soaring and OTT platforms are capitalizing it. Hence, govt has felt that the regulation of online content is necessary. Minister Javadekar even called out for a proposal of a credible self-regulation method. However, the companies haven’t been able to satisfy the government till now.

In fact, eight of the OTT providers had reportedly signed a self-regulatory code in January 2019. Accordingly, the code prohibited five types of contents online. These include disrespecting National Emblem/Flag, Child Pornography, outraging religious sentiments, Terrorism, and the Exhibition of any banned law. But the government didn’t support this code back then.

Coming back, the new amendment offers powers of jurisdiction to I&B Ministry over online content. That is, content providers(OTT) and news platforms online now will have to follow regulatory frameworks along with others like cable television, All India Radio, and Doordarshan.

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Xiaomi has just announced that it would be soon launching a new service to its Mi TV lineup. Mi TV users will gain exclusive 2 hour early access to upcoming movies through Disney+ Hotstar.

The Chinese tech giant made the announcement on Twitter, unveiling its partnership with Disney+ Hotstar. Its First Day First Show service on Mi TV will have the users get access to movie premieres two hours ahead of anyone else that uses the movie/series streaming platform online.

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Mi fans, we are giving you an Exclusive 2 hour Early Access to all the #DisneyPlusHotstarMultiplex movies releasing soon.

Watch these blockbusters' #FirstDayFirstShowOnMiTV, before anyone else, on @DisneyplusHSVIP on #PatchWall. #MiTV pic.twitter.com/wMylcbwiDY

— Mi India (@XiaomiIndia) July 31, 2020

The lineup of movies currently suggested includes upcoming Bollywood titles for the Indian market and is under Disney+ Hotstar’s VIP program as well. So for those that have a Mi TV, you can check out upcoming movie launches you’re looking forward to and enjoy them before anyone else.

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Indian telcos request OTT services like Netflix, Prime Video, Hotstar, YouTube, and others to reduce the burden on their infrastructure networks. They are appealing this so that they can offer stable services to healthcare, banking, education, businesses, and others amid lockdown across India due to coronavirus outbreak.

The Cellular Operators Association of India (COAI) which comprises of the country’s telecom operators such as Bharti Airtel, Reliance Jio and Vodafone Idea has requested the popular video streaming services in the country to temporarily offer SD playback over HD and above quality for a certain period of time till the lockdown persists. The association has also asked them to avoid feeding high-bandwidth consuming advertisements and pop-ups to users.

Rajan Mathews, the director-general of the Association told Economic Times that they have appealed Department of Telecommunications (DoT) as well as Home Ministry to urge ‘video streaming service providers/broadcasters’ to manage their traffic distribution pattern in a way that they don’t stress the networks of telcos. By this, the network infrastructure can be used for other critical needs such as healthcare, online/digital education, digital banking transactions, and other important purposes.

Almost all the streaming services have already started taking steps to avoid using more bandwidth without compromising on the quality of the stream by using their proprietary software and algorithm. However, we are not sure whether or not they will limit playback to SD quality like the popular international services such as Netflix and Prime Video have done in other markets.

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(Source)

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