The India Tablet Market grew 23% QoQ in Q2 2020 in terms of shipments according to CyberMedia Research (CMR). Lenovo led the market, followed by the Samsung and Apple in second and third positions respectively.
The COVID-19 global pandemic made everyone continue their work and education from home. This resulted in a demand for tablets across the world. The Indian market was no different in the second quarter of 2020.
The overall market increased by 23% QoQ, whereas shipments of tablets with WiFi grew by 98% QoQ. Tablets with 7-8-inch display constituted 35% of total shipments. On the other hand, tablets with 10-inch and above displays accounted for 64%.
Lenovo conquered 48% of the entire India Tablet Market shipments by growing 24% QoQ. However, in the second position with 29% market share, Samsung was the most successful brand in the quarter with a whopping 143% QoQ growth. Lenovo M10 (HD, FHD, FHD Plus) and Galaxy Tab A 10.1 2019 (LTE, Wi-Fi) were the best-selling models of these two brands.
Apple garnered 12% market share by growing 36% QoQ with the help of iPad 7th Generation. Surprisingly, iBall clinched to the fourth position with a mere 3% market share.
Having said that, CMR forecasts the India Tablet Market to continue growing in the coming quarters even if the COVID-19 vaccine is out.
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