Samsung and MediaTek have announced the world’s first 8K QLED TV, which supports Wi-Fi 6E standards, earlier this week. The flagship 8K QLED Y21 from Samsung sports MediaTek’s latest MT7921AU chip.

As per an official announcement, the South Korean tech giant’s latest premium end flagship TV will support the fastest connectivity capabilities through Wi-Fi 6E. Notably, this also arrives a year after both firms announced the world’s first Wi-Fi 6 enabled 8K TV back in 2020. Now, the chip maker and the consumer electronics manufacturer have teamed up again to push the smart TV market even further, with the latest connectivity feature and 8K imaging.

The MediaTek MT7921AU supports Wi-Fi 6E along with Bluetooth 5.2 from a single integrated platform. This enables the new smart TV to be capable of networking speeds of up to 1.2Gbps, allowing customers to allow a smooth streaming and gaming experience. For those unaware, the Wi-Fi 6E standard was developed to make use of uncongested bandwidth in the 6GHz spectrum and even offers multiple advantages over the previous Wi-Fi generations.

This includes a “faster multi-gigabit data throughput, lower latencies, and the latest security and connection reliability features.” Jerry Yu, MediaTek Corporate Senior Vice President and General Manager of the Intelligent Devices Business Group stated that “Consumers depend on fast, reliable connectivity, whether they are using their TV for streaming, gaming or following along with workouts. Our collaboration with Samsung has been instrumental in bringing consumers the latest smart TV technology to support these uses and beyond.”

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MediaTek is now the largest supplier of smartphone based mobile chips in China, as per a recent market report, which revealed the chipmaker’s popularity in the Chinese market.

A new report from CINNO Research (Via ITHome) that was published earlier this week stated that MediaTek has become China’s largest smartphone chip supplier, despite the Chinese market seeing a decline in 2020. The report states that mobile processor shipments reached just 307 million units, which marks a year on year decline of a sizeable 20.8 percent in comparison to 2019. Furthermore, the market standings of different companies were also listed in the report.

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MediaTek took the top spot with a market share of 31.7 percent in the second half of 2020, with a strong jump from 17.9 percent in the first half. Notably, this rise arrives after the decline of Huawei‘s chip unit, HiSilicon, which shrank from 37 percent in the first half of last to 27.2 percent in the second half. Similarly, even Qualcomm saw a decline from 30.8 percent in the first half to 25.4 percent in the second half.

Year on year, the market share of MediaTek nearly doubled when compared to the second half of 2019. On the other hand, both Qualcomm and HiSilicon saw a decline during the same period. One of the reasons for the growing popularity of MediaTek chips is the healthy demand for smartphones within the 100 to 250 US Dollars, especially considering the company’s offerings of affordable 5G chipset for mid range handsets.

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The US Department of Commerce recently tightened sanctions against Chinese telecom giant Huawei with the state department going after companies affiliated to the Chinese tech giant.

The news is reported to have sent shares of Taiwan-based integrated circuit designer MediaTek Inc. plunging Tuesday. Financial experts are of the opinion that the tighter sanctions aimed at preventing Huawei from getting chips through alternative chip production have raised concerns over the prospects for MediaTek shipments.

MediaTek’s shares fell 9.49 percent to NT$620.00 (US$21) on the Taiwan Stock Exchange (TWSE). Selling in MediaTek spread to so-called MediaTek concept stocks, sending ripples throughout the semiconductor sector.

MediaTek shares came under heavy downward pressure soon after the market opened, as investors rushed to cut their holdings in the stock in the wake of the new sanctions.

The U.S. Department of Commerce announced on Monday that it has added 38 Huawei affiliates to the U.S. government’s economic blacklist amid escalating tensions between Washington and Beijing. The new measures raised the total to 152 affiliates on the list since Huawei was first added in May 2019.

U.S. Commerce Secretary Wilbur Ross said in an interview with Fox Business that the restrictions on Huawei-designed chips imposed in May “led them to do some evasive measures. They were going through third parties.”

The tighter restrictions, Ross said, “make it clear that any use of American software or American fabrication equipment is banned and requires a license.”

Before the stricter measures, analysts said Huawei was able to avoid the U.S. restrictions by going to third parties like fabless MediaTek, which designs chips but contracts IC makers already affected by U.S. sanctions to make them. Analysts say those loopholes have been closed with the new sanctions.

As its stock price plunged Tuesday morning, MediaTek issued a statement to the TWSE, saying the company always abides by global trade rules and that it is closely monitoring any changes in U.S. export rules. MediaTek said it has been working with external legal experts to ensure the company does not violate any international trade regulations.

Analysts said that despite the move’s potential impact on MediaTek’s shipments to Huawei, MediaTek may be able to fill the gap by supplying chips to other Chinese smartphone brands such as OPPO, Vivo and Xiaomi as well as South Korea’s Samsung.

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