Earlier this month, Xiaomi applied for a trademark on the name Xiaomi Express. Based on the classes the the trademark was filed under, we made an assumption that Xiaomi was preparing their own parcel delivery service, with the name Xiaomi Express. Now we’re seeing those trademarks bear fruit, though now it’s just Mi Express, which rolls off the tongue much nicer in my opinion.

With Xiaomi having just launched their Mi Express door to door courier service, they’ll be going head to head with Chinese courier behemoth SF Express for the top spot as China’s number 1 courier service. Unfortunately, things seem to be off to a rough start as Xiaomi’s prices aren’t exactly matching up all to well with their main competition.

In terms of pricing, SF Express seem to have Mi Express handily beaten, especially with their current promotional prices. This is somewhat surprising considering how Xiaomi is usually the price champion, but it also makes sense. SF Express has been an established player in the courier game for a while now, while Xiaomi is just now dipping their toes in the market.

Xiaomi is going to need to take some time if they’re going to properly compete in the parcel delivery market, but we’re optimistic that they’ll figure things out soon enough. It’ll be interesting to see whether the company brings the service to other countries as well. It’s possible we’ll see the service come to India soon, considering it’s their biggest market.

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(Source)

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Xiaomi has applied for a trademark for the phrase “Xiaomi Express”. The trademark was applied for at the China Trademark Office back in August 2018.

According to reports, the trademark was filed under the following classes – class 9, class 35, class 38, class 39 and class 42. The application has already been approved for Class 38 and Class 39 which is for “information transmission” and “parcel delivery” respectively while the other classes are still pending approval.

The Class 38 trademark also covers telecommunications services; chat room services; portal services; e-mail services; providing user access to the Internet; radio and television broadcasting. While Class 39 trademark covers Transport; packaging and storage of goods; travel arrangement; distribution of electricity; travel information; provision of car parking facilities.

Prior to the filing of the trademark application, it was reported Xiaomi is working on launching a “next day” delivery service that will cover more than 150 cities in India. Based on this, there are speculations that “Xiaomi Express” might as well be the official name of this service.

But it might also be associated with Xiaomi’s Mi Express Kiosks which it launched in India back in May. The Mi Express Kiosks are vending machines loaded with Xiaomi, Redmi, and POCO devices. So, in addition to walking into a store or ordering online, you can also purchase a phone, power bank or any other available accessory from a Mi Express Kiosk and get it right away. Xiaomi may want to launch that in its home country too, hence the reason for applying for a trademark.

However, it is also possible the trademark may be used both for the kiosks and its planned delivery service.

(Via)

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