Xiaomi has applied for a trademark for the phrase “Xiaomi Express”. The trademark was applied for at the China Trademark Office back in August 2018.
According to reports, the trademark was filed under the following classes – class 9, class 35, class 38, class 39 and class 42. The application has already been approved for Class 38 and Class 39 which is for “information transmission” and “parcel delivery” respectively while the other classes are still pending approval.
The Class 38 trademark also covers telecommunications services; chat room services; portal services; e-mail services; providing user access to the Internet; radio and television broadcasting. While Class 39 trademark covers Transport; packaging and storage of goods; travel arrangement; distribution of electricity; travel information; provision of car parking facilities.
Prior to the filing of the trademark application, it was reported Xiaomi is working on launching a “next day” delivery service that will cover more than 150 cities in India. Based on this, there are speculations that “Xiaomi Express” might as well be the official name of this service.
But it might also be associated with Xiaomi’s Mi Express Kiosks which it launched in India back in May. The Mi Express Kiosks are vending machines loaded with Xiaomi, Redmi, and POCO devices. So, in addition to walking into a store or ordering online, you can also purchase a phone, power bank or any other available accessory from a Mi Express Kiosk and get it right away. Xiaomi may want to launch that in its home country too, hence the reason for applying for a trademark.
However, it is also possible the trademark may be used both for the kiosks and its planned delivery service.
(Via)
