Nubia has officially launched the NaviX Ultra, which it says is the world’s first AI-agent smartphone, ignoring the fact that a Chinese firm already beat it to the punch.

The company unveiled the device at the World Artificial Intelligence Conference (WAIC) in Shanghai after it got buzz from its teaser reveal just days earlier and its original WAIC announcement.

The NaviX Ultra runs on the Doubao mobile assistant. Ni Fei, Senior Vice President of ZTE Corporation and President of Nubia, told CLS News Agency that Doubao brings strong large-model and intelligent-agent capabilities, while Nubia contributes deep experience in hardware, software, and product engineering. He noted that the journey from the M153 to the NaviX Ultra marks a complete cycle of technology testing and product refinement between the two companies.

Nubia NaviX Ultra Specifications

Nubia will sell the phone in four colors: Blue, Dream, Obsidian Black, and Snowfield. The Dream color has a matching pink finish across the entire body, including the rear camera housing. 

The camera housing itself breaks from convention too. Instead of the circular camera island most rivals use, Nubia is using a horizontal strip design on the back that holds a triple-camera system, including a periscope telephoto lens. Up front, it has a single centered punch-hole camera inside a flat screen with even bezels on all four sides.

The side frame houses a dedicated orange AI button that launches the smart assistant instantly. Nubia built the phone around four goals: understanding, functionality, retention, and security. It can understand natural language across many situations and complete multi-step tasks — like comparing prices, placing orders, or planning trips — by working across different apps on its own. Nubia says all major AI processing happens directly on the device rather than in the cloud, which, paired with official generative AI registration credentials, helps lower the risk of leaked user data.

Nubia has not yet announced pricing or a release date.

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(Via)

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