Realme is all set to launch its first-ever European store on 28 May 2022 at Lurdy Ház shopping mall in Budapest, Hungary. The smartphone company which was founded in 2018 is becoming popular all over Europe making it one of the key players in the market.

The full product range of the brand will be available in this store. In addition to smartphones, AIoT products will also be on offer in the 62-square-meter store, so those interested can view and purchase Realme smartphones, earphones, and smart home devices, among other things. Additionally, there will be discount offers on select products on 28 May 2022, while stocks last.

The first realme store opened in August 2020. Madhav Sheth, the Former CEO of the brand, announced in 2021 that another 300 exclusive stores are planned to be opened in the future.

This leap was made possible essentially by the introduction of its GT 2 smartphone series, which debuted in March 2022 and delivered more than users expected in every way: due to the introduction of the model, the manufacturer has moved to several major European cities with so-called “Pop-Up Stores”. During March, fans of the brand could take part in exclusive events in Cologne, Paris, and Madrid, among others. Now the brand is finally all set to introduce its first permanent store on the continent.

Realme continued to deliver one of the best value products among varied ranges, from entry-level to flagship smartphones; and the commitment paid off in Europe 2022 Q1 where Realme achieved 177% annual growth.

The company could see more robust growth with the launch of the Realme 9 series and the upcoming Realme GT NEO 3 series in Europe.

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Francis Wong has become the CEO of Realme Europe. Previously, he was the Chief Marketing Officer for India, Europe, and Latin America divisions. Wong has taken over the new position from Madhav Sheth. To recall, Sheth was appointed as CEO of Europe back in 2020. Since then, he has also taken on bigger roles and responsibilities whilst also becoming President of Realme International Business Group last group. 

Madhav Sheth has been a part of Realme since its inception in 2018. He has been leading Indian and European teams in increasing the brand’s presence in the market. 

With Wong taking the CEO position in the European division, Sheth still remains the CEO of the India branch. This will also allow Sheth to handle his workload better. Earlier it was him managing both India and Europe divisions. Also, Realme Europe will get a dedicated CEO focusing solely on one market. 

Wong was actively engaged with the Realme community. He was often found teasing new products. You might have come across Wong’s tweets if you follow Realme’s product launches. It will be interesting to see how Realme prospers under Francis Wong’s leadership in the European market. Only time will tell. 

In other news, Realme is set to launch the Narzo 50 5G series smartphones as well as Realme Watch SZ100 in India tomorrow. The Narzo 50 5G series will come in standard and Pro variants and will be the newest addition to the existing Narzo 50 lineup. The upcoming offerings are teased to come with the fastest 5G processor and best cooling technology in the segment.

Related: 

• Realme Narzo 50 5G Series launch Event tomorrow: Here’s how to watch the Livestream
• Realme Watch SZ100 set to launch on May 18th in India, specs teased
• Alleged Realme V21 specifications, images leaked through TENAA listing

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Realme is expected to launch the Realme 9 and the Realme 9 5G smartphones along with the Realme Pad Mini in the upcoming Europe-specific event. However, just days ahead of the launch, the European version of Realme 9 5G was spotted on the company website. The smartphone appeared with a new chipset and camera setup, confirming that it is not the same as the previously launched Indian variant.

As first reported by GSMArena, the Realme 9 5G has appeared on the company’s Poland website. It seems that Realme has accidentally posted the smartphone on the website. From the specifications, it is evident that the smartphone is different from its Indian variant. The handset is carrying a Snapdragon 695 5G processor and a 50MP main camera.

Realme 9 5G (European version) Specifications.

As per the specifications listed on the website, the new Realme 9 5G features a 6.6” LCD display with 1080p resolution. The panel carries support for 120Hz refresh rate and 240Hz touch sampling rate. It also has a fingerprint scanner on the side. The handset is powered by a Snapdragon 695 5G processor, unlike the Indian variant that came out with Dimensity 810 chipset. The Snapdragon 695 brings a 2x Kryo Gold 2.2 GHz + 6x Kryo Silver 1.8 GHz CPU.

If we talk about the storage configuration, the smartphone comes with 4GB RAM and 64 GB or 128 GB storage options. As far as the optics are concerned, the Realme 9 5G houses a 50MP main camera, 2MP B&W camera, and a 2MP depth camera on the back, while the front features a 16MP f/2.1 snapper for selfies and video calls.

The smartphone has a 5,000mAh battery that supports 18W charging. The Realme 9 5G will run Realme UI 3.0 based on Android 12 out of the box. The handset is available in two color options- White and Black. The phone’s dimensions will be 164.3 mm x 75.6 mm x 8.5 mm and it will weigh 191 grams.

Related:

• Realme 8 5G, Narzo 30 5G get realme UI 3.0 early access
• Realme GT Neo3 goes on first sale in India:  check price, offers & specs
• Realme Pad Mini goes on sale in India – check price and specs

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realme emerged as the fastest-growing smartphone brand in Europe last year with an astonishing annual growth rate of 548%, the latest report released by Strategy Analytics has shown.

The Chinese brand ranked top throughout 2021 in terms of growth despite making an entrance in the continent only in 2019. Its smartphone shipments grew by 500% and 548% in Q4 2021 and full-year 2021, respectively.

However, there were subtle differences between regions — in Central and Eastern Europe, realme grew by 643% year-on-year, while in Western Europe, it grew by 416% year-on-year in 2021.

The company also managed to squeeze into the top 5 brands for the first time last year and is now only topped by Apple, Samsung, Xiaomi, and OPPO (in terms of market share). In Western Europe, realme rose from 13th place in Q4 2020 to 5th place in Q4 2021. And similarly, in Central and Eastern Europe, the company rose from 13th place in Q4 2020 to 4th place in Q4 2021.

Strategy Analytics believes that the right marketing strategy, diverse product portfolio, competitive product specifications, and aggressive pricing together were the driving force behind realme achieving such rapid growth.

The BBK Electronics subsidiary had only this month officially announced its penetration into the top 5 ranking in Western Europe, citing Counterpoint Research figures.

RELATED:

• Realme V25 with model number RMX3475 appears on Geekbench
• realme caught trying to pass off recording as actual gameplay on Narzo 50 launch
• Realme GT2, GT2 Pro pricing for Europe leaked before MWC 2022 launch
• Realme GT Neo3 India launch expected as name appears on Realme India website
• realme Buds Q2s tipped to launch in India soon, enter testing phase

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Back in July, Realme announced its 125W UltraDart Fast Charging technology. It has been more than two months now and the charger is yet to go on sale or even ship with a phone. That may change soon as a tweet from the CEO hints at the launch of a 125W charger in Europe.

Madhav Sheth, the CEO of Realme Mobiles and Realme Europe shared an image of the 125W UltraDart Charger on Twitter today. The caption hints at the product launching first in Europe, and replies by the official Realme Europe and Realme UK Twitter accounts also seem to confirm this.

Now this is what we call #FAS7ER!

— realme Europe (@realmeeurope) September 29, 2020

The picture shows the charger will come in white with the flat plug used by America and China. It supports 100 – 240V which means it should work in practically all countries. While the charger supports a maximum power output of 125W, it does support other power ratings too. Below are the supported power ratings:

• 20V 6.25A = 125W
• 5V 3A = 15W
• 9V 3A = 27W
• 12V 3A = 36W
• 15V 3A = 45W
• 20V 3.25  = 65W
• 3.3V – 21V 5.95A = 125W max

Realme already disclosed that its fast charging technology supports the charging of high-power devices such as notebooks. So if you are on the lookout for the purchase of a new charger for your notebook, you may want to wait for Realme to announce its new charger. We expect it to be pretty affordable when it launches.

Realme should soon announce a date for its launch event in Europe which is expected to be for several products including the Realme 7 series.

UP NEXT: Nubia 65W GaN Charger Candy launched for 119 yuan ($17)

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Realme has officially announced that the Realme X3 Superzoom will be launched in Europe on May 26. This was announced via a tweet on the Realme Europe official Twitter handle.

The Realme X3 Superzoom has been in the news for quite some time now with the moniker suggesting the presence of a periscope camera. In terms of the design, the Realme X3 SuperZoom looks like the X50. It packs a Quad camera setup at the rear stacked vertically at the top left corner of the rear panel. The first sensor is an 8-megapixel periscope lens said to be capable of 60x digital zoom and 5x optical zoom. The setup also includes a 64-megapixel main camera, an 8-megapixel wide-angle lens and a 2-megapixel macro lens.

As for the specs, the Realme X3 SuperZoom is said to pack a Snapdragon 855+ chipset and is equipped with a periscope zoom lens. The smartphone sports a 6.6-inch FHD+ display that supports a 120Hz refresh rate. It also crams a 4200mAh battery under the hood with support for 30W Dart flash charge.

The phone is said to feature punch-hole design at the front which holds a 32-megapixel dual camera. There is also a side-mounted fingerprint sensor onboard. The X3 SuperZoom will be available in Arctic White and Glacier Blue.

UP NEXT: Realme X50 Pro Player Edition, VC liquid cooling and other gaming features teased

(source)

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Almost a month after the Realme 6i and Realme 6 went on sale in Europe, their more powerful sibling, the Realme 6 Pro, has now landed in the Old Continent.

The Realme 6 Pro is priced at €349, has 8GB of RAM, 128GB of storage, and is available in Lightning Blue and Lightning Red. The pre-order page says orders will include a pair of Realme Buds 2 earphones. Realme says it is shipping only to Belgium, France, Luxembourg, Netherlands, and Portugal.

The phone has a 6.6-inch FHD+ display with a dual punch-hole, a 90Hz refresh rate, and Gorilla Glass 5. There is a Snapdragon 720G processor under the hood that draws power from a 4300mAh battery with support for 30W wired charging.

The Realme 6 Pro has a 64MP + 8MP + 12MP + 2MP quad-camera setup on its back while the front is home to a 16MP + 8MP dual camera combo. It has a side-mounted fingerprint scanner, NFC, Bluetooth 5.1, an audio jack, Dolby Atmos, and a triple card tray for two SIM cards and a MicroSD card.

You can pre-order the Realme 6 Pro on the official website and on Amazon before its open sale on May 7.

UP NEXT: Realme X50m goes on sale in China

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Realme is gradually spreading its tentacles into Europe. The Old Continent even got the Realme X2 Pro before India, which is one of its largest markets. Now, the manufacturer has announced the more affordable Realme 5 just in time for the holidays.

The Realme 5 lands in Europe with a price tag of €169 and that gets you the 4GB RAM+128GB version. That isn’t too bad considering the same version sells for INR 10,999 (~€139) in India. The phone will be available in Crystal Blue and Crystal Purple.

The Realme 5 has a 6.5–inch Mini-drop FullScreen display with an HD+ resolution. It is powered by the Snapdragon 665 processor and packs a 5000mAh battery.

There are four cameras on the back of the phone – a 12MP f/1.8 main sensor, an 8MP ultrawide angle camera, a 2MP portrait camera, and a 2MP 4cm macro camera. There is a 13MP sensor in front for selfies.

The Realme 5 has a rear-mounted fingerprint scanner, Dual-SIM support, and a dedicated MicroSD card slot. It runs Android Pie with ColorOS on top. For connectivity, you get a MicroUSB port, an audio jack, and Bluetooth 5.0.

Realme says the phone will be on sale at 22:00 CET on November 27 for €159. So you may want to wait till then to get it for less. We don’t know if the other Realme phones sold in Europe will be discounted but there is no harm in checking.

The Realme Europe page says they currently only ship to Belgium, France, Italy, Luxembourg, The Netherlands, Poland, Portugal, Spain, and the United Kingdom only.

UP NEXT: Realme 5s with 48MP quad cameras, 5,000mAh battery, and SD665 launched for Rs. 9,999 (~$139)

(Source, Via)

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