Despite being a relatively young smartphone brand, Realme has been able to rival industry veterans and even reach great heights. The company has seen record breaking growth in the overall global market while entering the Top 5 spots in Western Europe.
According to a Canalys report, the Chinese smartphone maker maintained strong growth momentum and saw record performance globally. The brand was ranked in the top 5 in 30 markets and 6 regions in the fourth quarter of last year. It came in 1st in Philippines and Bangladesh while entering the top 5 in new markets like Germany, Peru, Colombia, and Western Europe as well. In India alone, the company’s market share rose to 17 percent, marking a boost of 48 percent year on year.
Meanwhile in Europe, the Europe overall saw an annual growth rate of a sizeable 450 percent, while Western Europe region saw a humongous 1365 percent growth. The explosive growth wasn’t just limited to the western regions alone. It managed to reach the top 4 spot in Thailand, Myanmar, UAE, Egypt, and even Morocco, which was also reflected in Greece, Poland, Czech Republich, Ukraine, and Belarus as well.
All in all, the company’s products have been successful in various emerging markets, while also establishing themselves in major regions. Sky Li, Founder and CEO of realme stated that “The company has been laser focused on providing best performance in segment to customers worldwide with leading tech innovations, which has started to pay off. In 2021, our annual smartphone sales volume reached a record high of 60 million, a 50% increase over the previous year. In 2022, we will continue to deliver new and exciting products to our fans globally.”
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