Recently, Samsung has been increasing its focus on its camera unit by raising investment into the imaging unit. The company is planning on launching new image sensors as well, which would enable it to better compete with Sony in the camera market.

According to a SamMobile report, the brand’s System LSI, a unit that makes its ISOCELL camera sensors, is planning on investing heavily to improve its cameras while also widening its product portfolio as well. For those unaware, Samsung and Sony are the market leaders for the image sensor market, with the former holding 29 percent market share while the latter accounts for a 29 percent market share.

While Sony does lead the market at the moment, the South Korean tech giant did manage to raise its market share over the last couple of years. Furthermore, the company is also working on launching new and more powerful camera sensors as well to better compete with Sony in the market. This includes a new 50 megapixel camera sensor that is one of the best sensors as of right now. Meanwhile, the company is also reported to be working on an upcoming 200 megapixel sensor as well.

Through this, Samsung is also expected to close the market share gap between Sony to within just a 10 percent difference from the Japanese brand. The new 200 megapixel ISOCELL sensor will reportedly also feature 16 in 1 pixel binning and 8K video recording support. On the other hand, the company was also hinted to make a 600 megapixel sensor sometime in the future, although, this is said to be for self driving cars rather than smartphones.

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A new report from Strategy Analytics reveals that the global market for application processors (AP) grew by 21 percent year-on-year to $6.8 billion in the first quarter of this year, i.e. Q1 20201.

Qualcomm led the smartphone with a 40 percent revenue share, followed by MediaTek with 26 percent. Apple stood third with a 20 percent share in the market. Samsung LSI and Huawei HiSilicon complete the list of top five vendors.

The report adds that 5G application processors accounted for 41 percent of the total smartphone APs shipped in Q1 2021. Among them, entry-level 5G APs are sought after, such as Snapdragon 480 and Dimensity 700, which will help phone makers to bring the 5G connectivity to lower price tiers.

Qualcomm and MediaTek benefited the most with the forced exit of HiSilicon from the market due to several trade restrictions. Both companies gained double-digit shipment growth in Q1 2021. On the other hand, HiSilicon‘s smartphone AP shipments declined 88 percent in the same timeframe, per Strategy Analytics’ estimates.

Apple, Samsung LSI, and Unisoc also witnessed growth in shipments as well as revenue in the first quarter. With the increase in demand post-pandemic and new technologies like 5G, the growth momentum is expected to continue throughout this year.

Huawei has already sold off Honor to make it an independent brand so that it doesn’t have to adhere to the trade restrictions and can continue to grow. Now, it remains to be seen if Huawei will spin-off HiSilicon into an independent chip business.

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These days, smartphones are evaluated based on their photography and videography prowess. Almost all handsets released this year come with at least two rear cameras. The latest report by Strategy Analytics on Smartphone Image Sensor Market Revenue Share H1 2020 reveals how well the manufacturer of these sensors performed.

According to Strategy Analytics, Sony lead the market with a 44% revenue share in the first half of 2020. However, the report does say that the Japanese tech giant’s share dropped due to the rising competition from Samsung LSI, OmniVision, and SK Hynix.

Talking about Samsung LSI, it secured the second position with a 32% revenue share, thanks to its 64MP and 108MP high megapixel sensors. Whereas, the third place was acquired by OmniVision with a 9% share, followed by others with a 15% revenue share.

Further, the report also says that the image sensor market growth was affected by the COVID-19 global pandemic as the overall smartphone market declined. However, it began to recover as a result of the multi-camera craze, which mostly included 8MP and 2MP sensors.

Last but not least, Strategy Analytics predicts better performance in the second half of 2020 than the first half.

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(Via)

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Along with smartphones, Samsung is among the largest semiconductor manufacturers around the globe. To meet the ever-increasing demand and evolve further, the Korean giant is investing $115 billion (133 trillion won) in its Samsung LSI and Samsung foundry business by 2030. Samsung wants to become the world’s leader in semiconductors by taking on Intel and Qualcomm.

According to plan, Samsung will invest $63.7 billion (KWR 73 trillion) in R&D in South Korea. Whereas, the remaining $52.1 billion (KWR 60 trillion) is dedicated to the upliftment of production facilities and infrastructure. It will result in creation of 15000 additional jobs. The investment will dispense at $9.5 billion a year until 2030.

Samsung will collaborate with fabless companies – who design chips but don’t have production facilities in South Korea. It will help the Korean giant to manufacture more refined products within a lesser period.

The new plan to become the largest semiconductor player will help the company to diversify its portfolio. Samsung is eyeing to tap business from increasing opportunities like 5G, VR, AR, cloud gaming, IoT, etc.

Currently, Samsung’s multiple business units are helping each other to resist the ongoing economic slowdown. Unlike other companies, Samsung is still managing to keep up with the long term goals without any cost-cutting.

• Read More: Top Ten Semiconductors in the world has Samsung on top, Qualcomm in sixth

Whereas the Samsung LSI deals in processors and modems production, while the Foundry business manufacture chips for clients. Once, both the companies were under one roof, but Samsung split both in 2017 to expand the production

(source)

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