Smart Speaker is a market that is slowly booming in countries like India. Even as the market declines in bigger nations like China, a report by techARC shows that the shipments exceeded 1 million units for the first time in India.

According to the report, Q4 2020 is said to have contributed to 40% of the Smart Speaker shipments. Overall, it is occupied by giants like Amazon, Xiaomi, Google, and Apple. Among these, Amazon leads the market with a whopping 79% Market Share(by Vol. of Units).

You can take a look at the Top-5 Best-selling Smart Speakers(Descending Order – Units of Sales) below:

• Amazon Echo Dot(3rd Gen)
• Amazon Echo Dot(4th Gen)
• Google Home Mini
• Xiaomi Mi Smart Speaker L09G
• Amazon Echo Dot(3rd Gen with Clock)

Amazon launched the Echo Dot(4th Gen) last year in September. It is currently retailing for ₹3,999 in India. Combined with Alexa, Echo Dot performs a variety of functions that is useful for consumers.

Report says that the US Giant will cement its position further in the under ₹5,000 segment despite competition from Chinese brands.

Speaking of which, Although Google is third on the list, Xiaomi has managed to outsell it and occupy second place in the overall market share by Value. If we recall, 2020 was the first year for Xiaomi to enter into the Smart Speaker category in India. It launched the Mi Smart Speaker for ₹3,499($48) in the country.

This price was well balanced compared to the Google Home Mini‘s launch price. Accordingly, the report says that Xiaomi manages to ship 75,000 units in the first year and captures 8% of the market share. Google, on the other hand, gets an 11% share in unit shipments but drops down to 7% in value.

Apple also had a share of its shipments with HomePod Mini dominating 84% of Apple’s 2% overall smart speaker shipments in 2020.

Looking forward, the smart speaker segment is said to grow further with a 35% YoY growth in the next 2-3 years. Watch out for the category below ₹5,000 as the competition is said to reach the next level by the arrival of other brands.

RELATED:

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• DXOMARK China picks best Smartphones and Smart Speaker in different categories

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A latest quarterly report from research firm Strategy Analytics shows that the global smart speaker shipments grew at an astonishing rate of 197 percent year-on-year, reaching a record 22.7 million units in the third quarter of 2018.

With such growth, it is on track to surpass 100 million units in use during the final quarter of this year. According to Canalys, the market grew 187 percent in Q2 2018, with shipments of 16.8 million units.

David Mercer, Vice President at Strategy Analytics, said:

The number of smart speakers in use globally will crash through the 100 million unit barrier this month and exceed 125 million by the end of the year. The market has reached this key milestone faster than pretty much any other consumer technology device to have launched over the past decade.

In Q3 2018, the category was led by Amazon with over 32 percent market share and 7.2 million shipments. The second position was grabbed by Google that holds around 23 percent market share and shipped 5.2 million units.

Alibaba ranks third with 9.5 percent market share and 2.2 million shipments. Another Chinese brand, Baidu, was the biggest mover in the quarter with an increase in its market share from 1 percent in Q2 2018 to 8 percent in Q3 2018 and 1.9 million shipments.

After Alibaba and Baidu, China-based Xiaomi stands fifth with 8.4 percent market and 1.9 million shipments — same as Baidu. This is a significant increase in shipments from Xiaomi as it reportedly shipped 0.1 million units in Q3 2017. Apple holds the sixth position with 4.8 percent market share and 1.1 million shipments.

China has emerged this year as the second largest market for smart speakers after the USA. Strategy Analytics is forecasting a twelve-fold annual increase in Chinese shipments for the year 2018. The North America market is still being dominated by Amazon and Google in this category.

Read More: Huawei finally launches its first smart speaker AI Cube alongside a GPS Locator

From the report, it seems that the three Chinese companies — Alibaba, Baidu, and Xiaomi are in a three-way battle to get the pole position in the smart speakers market, with a heavy focus in the Chinese market which is mainly driven by low pricing and heavy discounting.

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