Xiaomi is not just a smartphone manufacturer. In the six years of its existence, the company has evolved from a startup Chinese smartphone maker to a brand whose products are spread around in almost every smart home segment. A couple of years back, Xiaomi started investing heavily in subsidiary brands for various smart home products such as Mi Purifier, Mi Powerbank, Smart Shoes etc, and in a short span of time, the company grew into one of the biggest tech names in China.

However, out of the numerous products launched by Xiaomi, only a handful are actually manufactured by them. In fact, a majority of the Xiaomi Mi branded products in the market are made by third party companies, many of whom have seen major investments from the company. However, with the increase in the smart home products manufactured by third party companies, it became necessary for Xiaomi to differentiate the products that it manufactures on its own from the ones that are made by others. This is why the company finally unveiled the new brand, MIJIA, which will encompass all the major smart home products that come under the Mi branding.

In case you are wondering, MIJIA literally means Xiaomi Smart Home in Chinese. The logo is a shield and the company wants to portray a sense of reliability from the brand image. Apart from Xiaomi smartphones, Mi TVs and Mi Routers, rest of the products will fall under the MIJIA brand.

To give you some figures, Xiaomi has invested in over 55 startups till now and 29 of them were incubated by the company. Further, two of these startups can boast of a revenue of over 1 billion Yuan.

These are really some impressive figures. Xiaomi tells us that the company’s aim has always been to rebuild the image of “Made in China” and it has managed to achieve this through its MIJIA Mi Ecosystem.

After announcing the MIJIA brand, the company launched its first product under the new name, namely the MIJIA Rice Cooker. The company invited a renowned engineer from Japan to build this cooker since Japanese are experts in this technology. This induction heating pressure rice cooker comes with a total of 2450 different heating methods. To make things super easy, you can scan the QR code on your rice package and a corresponding heating method will be used by the cooker. What’s more, you have a dedicated Mijia Rice Cooker App to even adjust the softness of the rice being cooked. All this for $154 (999 Yuan in China). The cooker will go on sale on April 6 in China on the Mi.com website.

Things are really looking good for Xiaomi, with the new MIJIA brand and the existing Mi brand growing strong.

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Xiaomi is all set to launch the Xiaomi Mi 5 handset at its Spring Conference tomorrow in China. We have all been waiting patiently for this event for the past few weeks and our wait has almost come to an end. In less than 24 hours, the event kicks off and we will meet the one of the most awaited smartphones of the year, the Xiaomi Mi 5. However, it looks like this may not be the only product that will meet us at the event tomorrow.

According to the noted analyst, Pan Jiutang, Xiaomi may announce another product at the event tomorrow. This is possible since the event goes on for a whole two hours, which is long enough for a couple of product announcements. The analyst revealed this info via his weibo page. He said that there would be more products in addition to the Xiaomi Mi 5 and that he was looking forward to ‘one more thing’.

At this point of time, there are a couple of guesses for the second product. It could be the rumored Xiaomi drone, that we all have seen in renders and pictures. But given that an executive claims that the drone would be announced later, we are not quite sure of this.

However, what seems to be more likely is a new Mi Water Purifier. Now you may think that this possibility has come out of the blue. But there’s some backing to this reasoning. The company’s Mi Purifier account released a new teaser image a few hours back, which shows off a product that’s likely the next generation purifier. You can check out the image from above.

There could be other products as well, but Xiaomi is yet to reveal anything about them. Anyways, let’s wait for the event tomorrow, to get official details about the company’s new products.

Also, you can check out the live stream of the event tomorrow directly on Youtube from below.

https://www.youtube.com/watch?v=_5xSfaMbLdc

The post Xiaomi Mi 5 May Not Be The Only Product Announced Tomorrow appeared first on Gizmochina.