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Xiaomi Prepares for US Market Launch

by Habeeb Onawole 28

Xiaomi fans in the United States have been waiting for a while now to see the Chinese giant officially start selling their products in the North American country. In an interview with Bloomberg, the company’s vice president, Hugo Barra explains their plans.


Good News

There is a product launching in October. Some of you may already know the product marking the company’s debut in the US, but for those who don’t, I’ll bring you up to speed.

During Google’s I/O 2016 conference, the search giant mentioned that some new android TV and Google cast devices will be coming to the market soon. One of those devices is Xiaomi’s Mi Box which already exists in China but runs regular android. It will be launching with the more refined Android TV in the US. The Mi box supports 60 fps 4K video decoding, HDR10, Digital Dolby Plus + DTS surround sound, HDMI 2.0a, and has a bluetooth voice remote.

You can also purchase the optional Mi Game Controller for playing supported android games. I am excited about this launch, as I have put off buying the regular version because this version will be launched with Android TV based on Android Nougat which is way better than the regular type that comes with Lollipop.

Bad News

Smartphones will be coming later. Hugo Barra says even though the US market is very important, they are still a young company and have to be stay focused with their international expansion.  The technology standard in the US is very high and the market is complex, so they want to carefully plan their entry and make sure they get things right, most especially after-sales services.

RELATED: Xiaomi Inc Expected to Go Public in 2025

When asked about how the company aims to cover the financial aspect, Mr. Barra mentioned that they do not need to raise money as their financial power is fine such that they have also financially backed some companies in China.


Xiaomi’s launch sees them taking the fight to Apple’s own turf. Their biggest market at the moment is in India and they are reportedly doing well there, but back home in China, they have been overtaken by Huawei, OPPO, and Vivo.

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  • Muhammad Yasir

    come to pakistan first you FUCKERS !
    we’re like a few hundred Kilometers away from you and you keep ignoring us !

    what MAJOR ASSHOLES you are , Xiaomi !

    • Nam Dang

      Seems like Pakistan is an uninteresting market to Xiaomi.
      Or they like teasing you hahaha Xiaomi 1:0

      • Muhammad Yasir

        thats harsh af bro …

        but you should read more. fyi , PTA has banned Xiaomi phones due to issues in their IMEIs and trace-ability issues

        • Nam Dang

          So basically you’re insulting Xiaomi for getting banned by your Country hahaha
          I think the new LeEco Cool phone should suit you bro

          • Muhammad Yasir

            Xiaomi are banned because they are NOT physically operating in Pakistan and the imei issue mixed up to add more problems !

            LeEco are allowed for import in Pakistan :p

            but the Cool1 has WAYYY too less ROM for the cheap version and where am i keeping all those DSLR pics taken from the dual cam after i run out of measly 16 GB memory ?!

            would have been THE PERFECT phone if it had a sd card support … EVEN for only 64 GB cards !

          • Nam Dang

            Buy 32GB or 64GB version lol
            Oh and cloud storages are booming

          • Muhammad Yasir

            too poor for 32 GB version atm :p

            wait .. HOW am i supposed to keep all my memorable photos on cloud ?! is Cloud storage reliable ? does it cost anything like a subscription to use cloud storage ? what guarantee is there that all my data is FULLY safe and secure on cloud ? and that the cloud server will stay on till for a long long time ?

          • Nam Dang

            There is no security, but imagine: your phone get lost, stolen or damaged – bye, bye data lol
            The only cloud I am using so far is iCloud from Apple and it’s solid

          • Muhammad Yasir

            ur rich af to afford apple phone and icloud…

            btw , which is the most reliable cloud backup ? also are there any free cloud services upon which one can rely on?

          • Nam Dang

            Lol I am no rich fucker haha
            My iPhone 4S is 4 years old and still running latest OS.. slow af, but working haha
            I paid 620€ for it that time, wouldn’t spend that much on a smartphone again.

            My iPad Air was included in a 6GB LTE contract.
            Oh and I’m using basic cloud, so no paid premium package lol
            I think Google Drive is quite good for everything.

  • balcobomber25

    The longer Xiaomi waits to launch phones in the US the more market share they are losing. Huawei, OnePlus, ZTE, TCL (Alcatel) and Blu are making a huge push in the US market. Even just offering US LTE bands in their current Chinese phones would be a huge step from Xiaomi.

    • Bluegrapes

      One of the main reason I brought my Redmi Note 3 Pro was because of the Band 2 and Band 4 support.

      • Karly Johnston

        I couldn’t find that special TW version anywhere.

        • Bluegrapes

          What TW special edition? All the Redmi Note 3 Pros that are sold comes with bands 2 and 4.

          • Karly Johnston

            All of the ones I can get come with 4G: FDD-LTE 1800/2100/2600MHz.

      • balcobomber25

        That is the only Xiaomi phone to ever have those bands, and that model was limited to just Taiwan. Most resellers don’t carry that model but instead the China version of RN3 Pro. No Xiaomi phone since or before has had those bands.

        • Bluegrapes

          The chinese and taiwan models both come with bands 2 and 4. Though band 2/4 doesn’t work if you use the china rom. After installing the global MIUI rom or cynagenmod US LTE works. But the taiwan model only has the european band 20.

          I will buy Xiaomi phones in the future if they would release more with US bands. My RN3P is perfect in almost every way.

          • balcobomber25

            The Chinese model only has bands 1, 3 and 7 I know a few people (including one from here) who have the Chinese version and have no LTE in the US. I owned every Mi phone from the Mi2 to the Mi4, I haven’t bought one since because of the lack of LTE, if the Mi6 comes with US LTE I would buy it but my patience is wearing very thing with Xiaomi.

          • Bluegrapes

            Are you sure they aren’t running the chinese ROM on their phones or really have the Mediatek version? I’m sure the RN3P I brought from a reseller was the “Chinese version” too but they opened the box and installed the global rom over the chinese rom before they shipped it like most resellers do.

            Also after installing the global rom you still have to manually add the LTE APN for your network provider or LTE won’t work at all. The APN is automatically detected in cynagenmod though.

            And I hope their future “flagship” Mi phones start coming with more US bands too. And Xiaomi might not have that much time left. It looks like one of their competitors LE TV is going to try to grab the US market first with their own ecosystem of products such as their TVs,phones,etc.

          • balcobomber25

            Nope they all have the SD version and are running the English rom. A lot of Chinese phones/ROMS require you to manually add the APN’s.

    • Riccardo Benzoni

      you forget LeTV/LeEco, which is buying the entire US soil. Xiaomi cannot remotely compete with the economical power of those powerhouses, to do the same thing they need twice or three times the time before every move while others just splash cash and outdo them, that’s what’s happening in china and will happen everywhere, this market is moving at speeds xiaomi cannot reach.

      • balcobomber25

        Yea LeEco is going to be a major player in both phones and TVs in the US

  • Sirus Valencia

    I’m glad that they’re putting a bit of focus on America, but the market for their smartphones here is getting thin.

    Especially with the hugely popular Axon 7, Oneplus 3, Idol 4S…
    Even if they just made a US version of the Redmi Note 3, a lot of people would like it. But they need to hurry, their time to impact the US is running out as other companies will progressively make phones better and cheaper.

  • yoselife

    if Xiaomi want to get it in the US, they must start using gorilla glass 3 or above, because people in the US dont like phones that break after one fall.

  • Jack Wong

    Is that going to be as affordable as the price in China? I doubt it.

    • balcobomber25

      The MiBox will probably end up being around $99.

  • bojan radovanovic

    They should first fix the way they threat their customers.
    I am surprised how unprofessional their “support” is.
    I will write a book about them one day.

    Anyway, mi guess they decided to finally pay for all the patents they use… That mean, their products will no longer be cheap.

  • wolvie

    Uhm if Xiaomi still got problem with their stock availability for mainstream model (Redmi Note series & Mi Max) then what kind of items that they want to sell in the USA ???

    Maybe they only sell earphone, powerbank, and those smartphone accessories like what they do now to Singapore. It was many months already they don’t have stock for Redmi Note 3 pro there. No wonder Xiaomi cannot beat Huawei, Oppo, etc