LeEco, formerly known as LeTV recently entered the Indian smartphone market with its budget Le 1S and high-end Le Max smartphones. Le 1S is going to be the first phone available to purchase in the country when it goes on sale on Feb 2. Like tradition, the company has already started accepting registrations for the event, from Jan 20. Now, the company reports that it has already received more than 100,000 registrations for the Feb 2 sale day in just one day.
This is a tremendous achievement for the company, who just entered the market just recently. Although LeEco has been marketing its brand throughout the country via its social media brands, the company launched its first three devices only this Wednesday.
With such tremendous response for the device, the company has managed to set a new record in India. It’s the first smartphone company to have crossed over 100,000 pre-sale registrations in 24 hours for a smartphone in the price bracket upwards of Rs. 10,000.
The phone is priced aggressively in the country, at Rs. 10,999 ($162) and goes on sale on Feb 2 at 12 pm. What’s more, if you have an Axis Bank debit card, you can further get a discount of 10% on this price, making the deal sweeter.
The Le 1S features Helio X10 Turbo edition with 3GB of RAM and 32GB of storage. At the back, you get a 13MP camera while up front a 5MP shooter. The display is of 5.5-inches with FHD 1920 x 1080 pixel resolution. As for the battery, you have a 3000mAh capacity battery on board with fast charge that will give you 3.5 hours of talktime in just 5 minutes of charging. Moreover, you have a fingerprint sensor on the back as well.
So, it looks like a pretty good deal! With the company planning to launch 555 service centers throughout India, it looks like LeEco is planning to build a strong presence in the country.