When Apple announced the new iPhone 7 two weeks ago, quite a number of folks were excited about the new jet black colour. The jet black iPhone 7/ 7 Plus is beautiful, there is no doubt about that, but it has got its own flaws. It scratches easily and is a fingerprint magnet. Apple is aware about the latter, so they put up a warning on their website in a tiny font they know a lot of us are going to ignore because of the size before units started shipping out.

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The statement has been reproduced for you to read:

The high-gloss finish of the jet black iPhone 7 is achieved through a precision nine-step anodization and polishing process. Its surface is equally as hard as other anodized Apple products; however, its high shine may show fine micro-abrasions with use. If you are concerned about this, we suggest you use one of the many cases available to protect your iPhone.

Apple says it may show fine micro-abrasions with use. Looking at the following tweets from owners of the jet black iPhone 7, the scratches are worse than Apple mildly put it.

jet-black-scratch-1 jet-black-scratch-2

And the smudges……

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But since Apple has already put up a warning and suggested you use a case for a phone that sells for so much, they have absolved themselves of blame. So the decision to purchase a phone that scratches so easily lies with the buyer.

What I think Apple should have done is used a glass back and given it an oleophobic coating. People are paying a lot for the device already. But that’s too late now and owners will have no option than to purchase a case to protect their phones.