This festive season is usually a busy period when e-commerce experience a boom in sales. We just saw the 11.11 Singles day sales in China where record sales were made by some of the top retailers. The Singles Day is arguably the biggest shopping festival of the year in China and it falls on November 11 every year. This year, Xiaomi has revealed its sales figure on Tmall for the Singles Day 24-hour sales and it is massive! 
Xiaomi has reportedly broken all its previous record this year on Tmall with a total revenue of 2.46 billion Yuan (about $370 million). This record sales place the tech giant as the top smartphone company in terms of units sold for the fifth consecutive year running. As a matter of fact, Xiaomi is said to occupy four out of the top 10 smartphones sold on Tmall. In addition, the company also emerged tops in the IoT products sales due to the popularity of its IoT products. This help Xiaomi clinch the top position for the third consecutive year in the smart devices category and it also ranked number one in terms of TV sales.
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The highest sales record Xiaomi has ever achieved on the platform before now was during its successful 2014 run when it sold 1.56 billion Yuan on the platform during 11.11. That figure was broken in 10 hours this year, as the company hit ¥ 1.6 Billion ((US$ 240 million) in 10 Hours 42 Minutes. Xiaomi is yet to disclose the sales from other channels but we expect the figures to be huge also.
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