It appears Huawei and its sub-brand Honor, enjoy confusing its customers. The Chinese giant is fond of releasing the same phone under different names in multiple markets. While that is a bit “understandable”, what we do not get is releasing the same phone under two different names in the same market.

The Honor 7X currently sold in the US market is the 3GB RAM + 32GB ROM variant. In other markets, the mid-ranger is also available with 4GB of RAM and 64GB of storage.

Rather than launch it in a higher configuration in the US, Huawei is releasing a “brand” new model called the Huawei Mate SE!

Huawei Mate SE
Huawei Mate SE

The Mate SE has the same design, specs, and even the same Bond (BND-LXX) model number as the Honor 7X. So why not just call it the Honor 7X?

Pictures of the phone were first released on Twitter last night by Evan Blass, but he had incorrectly referred to it as a “Huawei-branded Honor 8 Pro”. Of course it is easy to see it is not the Honor 8 Pro as it as an 18:9 display.

Nevertheless, another leaker Roland Quandt (@rquandt) then corrected him with proofs that the phone is actually the Huawei Mate SE.

The phone is already on the Huawei US support page where you can download the user manual and quick start guide. The quick start guide also reveals that the phone will be available in Latin America.

Apart from that, it is currently listed on B&H but doesn’t have a price tag yet. A web cache also revealed an Amazon listing with a $249 price tag.

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There is no news as to when the phone will be available for purchase but when it does, it will come unlocked in gray and gold – two colors that the Honor 7X isn’t available in in the US.

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(Sources: 1, 2)