A report by research firm IDC has reaffirmed Xiaomi‘s lead in the first quarter of 2018 in the Indian smartphone market. The report shows that the smartphone market in India saw a cumulative shipment of 30 million units in the first quarter of 2018. This figure represents a growth of 11% year on year (YoY). Out of that number, Xiaomi maintained its lead with 30.3 percent market share while Samsung maintained its position in second place with 25.1% shares.
OPPO’s market share continues to decline in China with the company coming in at third place but with just 7.4% market share which is a far cry from Samsung’s 25.1%. Fellow BBK subsidiary Vivo came in at third with a 6.7% share which is a decline by 29.4% year-over-year but a 2.1% increase over the previous quarter driven by the Y-series. At the number five position is Chinese-firm Transsion Group which owns iTel, Infinix and Tecno brands.
It is interesting to note that out of the top 5 companies, four are Chinese firms. This is the second quarter in a row that Xiaomi is mounting the leadership position in the Indian smartphone market. This could be traced to the further expansion in the company’s offline channel and popularity of its models such as Redmi 5A and Redmi Note 5 Pro. Xiaomi still continued to improve on its online sales model, recording a year on year increase in its online shipment shares from 32% to 53% in Q1.