My fellow colleagues from Italy started buying Xiaomi phones by importing them from China since the past few years, all the while attracted by their amazing quality-price ratio. But from now on, it won’t be necessary for Italian people to buy Mi devices through online retailers that ship via China. The 4th best smartphone brand in the world has officially landed in the country and it has just announced its first Mi Store in Italy in an official event. At the event, Xiaomi’s VP Wanx Xiang highlighted all the important milestones achieved by the company in the past few years and he also unveiled the products that will be sold at the store.
The store will be officially open from May 26 at 11:30 a.m. GMT 1, at “Il Centro” shopping mall located in Via Giuseppe Eugenio Luraghi, 11 – 20020 Arese (Milan). Three products will be initially sold in the store: Xiaomi Mi Mix 2S, Redmi Note 5 and Mi Electric Scooter. The first is currently the best Xiaomi flagship. It comes with a ceramic back, an aluminum frame and a tri-bezel-less display with a Full HD+ resolution of 1080 x 2160 pixels. It is powered by the Snapdragon 845 chipset by Qualcomm, up to 8 GB RAM and up to 128 GB of internal storage in the configurations available in Italy. The 6/64 GB configuration will cost just €499.90, while the 8/128 GB version will be available for €599.90.
Xiaomi Redmi Note 5 (known as Redmi Note 5 (China) and Redmi Note 5 Pro in other markets) boasts a 5.99-inch Full HD+ display, a Snapdragon 636 SoC, and a 12 MP dual camera setup. It has been launched in two configurations in Italy: 3/32 GB with a price tag of €199.90 and 4/64 GB with a price of €249.90. At last, the Mi Electric Scooter will cost €349.90.
Xiaomi has already confirmed that other smartphones will arrive in the near future: we are talking about Xiaomi Redmi 5, Mi A1 with Android One and the older Mi Mix 2. The company will also launch the Mi TV Box, Mi Robot Builder, and Mi Action Camera (alongside its handheld gimbal) in the peninsula. Note that Xiaomi phones are also available on Amazon Italy and the most important Italian electronics chains such as Mediaworld.