Xiaomi ventured into the projector business with the launch of the Mi Laser Projector which came with a maximum brightness of up to 5000 ANSI lumens and several other cool features. The Laser projector also happens to be Xiaomi’s costliest product till date, coming in at 9999 yuan ( over $1,500). The Chinese tech giant has now launched a cheaper variant under the MIJIA brand. The MIJIA projector comes with the ability to project on screen sizes ranging from 40 inches up to 120 inches from within a 3m distance. It adopts a friendly price tag of 3,999 Yuan ($~625) which is quite cheap compared to the Mi Laser Projector and other brands with similar features.
The MIJIA Projector comes with 2.07 million reflective lenses and utilises a new light-path design to increase projection brightness by 5%. It is crammed with OSRAM’s P1W/A lamp beads which is used to achieve a brightness of 800 ANSI lumens. This ensures users get crisp clear viewing experience during the day. The lamp has a shelf life of up to 10 years. In addition, the Mijia Projector supports HDR10 high dynamic range video decoding, which makes make the brightness and darkness of the picture clearer.
Furthermore, the MIJIA projector provides users with cinematic sound effects using the 2-inch 10W dual-speaker with a dual-passive audio system which it packs. It also supports autofocus (AF) in 3 seconds once turned on. At the same time, the projector adopts the Texas Instruments TRP square pixel architecture scheme bringing more clarity to the display. Xiaomi also crammed the projector with several video resources including content for kids. It utilizes the PatchWall software system featured on the Mi TV series and also supports voice control.
The MIJIA projector will go on sale on June 1 in China via Xiaomi Mall, Youpin, JD.com, Tmall, Suning and other online channels simultaneously.