Xiaomi Trademarks New Phone Brand Called “POCOPHONE”, First Phone Gets Certified

by Habeeb Onawole 0

Everyone knows Xiaomi releases mobile phones under two brands which are Mi and Redmi. A new report says it has applied for a trademark for a third brand. The new brand is called “POCOPHONE” and its first phone is on the way.

According to the source, Xiaomi applied for an EU trademark for the name POCOPHONE at the end of May. So there is a high chance phones released under this new brand will make it to Europe.

Xiaomi POCOPHONE EU trademark


Other than the trademark filing, Xiaomi is already working on the first device to launch under the new brand. A certain phone with model number M1805E10A is reported to have been certified by Taiwan’s NCC last week.

According to the NCC listing, the device is manufactured by Xiaomi Communications Technology Co., Ltd but instead of Redmi or Mi as the brand name, POCOPHONE is what was filed in the document.


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The specs for the device are unknown but the NCC document reveals it supports FDD-LTE bands 3, 7,  and 8. It also has support for GPS, GLONASS, and BeiDou.

There is no report of the name being used for devices other than phones, so we don’t expect to see it on mobile accessories.