Sony Mobile To Shut Down Businesses In Middle East, Africa, & Turkey

by Habeeb Onawole 0

It is no news that Sony’s mobile division has been struggling in recent years. So it doesn’t come as a big surprise to hear that it is shutting down operations in a few regions.

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Popular leaker Evan Blass (@evleaks) revealed in a tweet yesterday that the Japanese electronics giant will be closing its mobile business in the Middle East, Turkey, and Africa by October. That is just four months away.

Shutting down operations in these markets means business must be really bad and there are a bunch of reasons for that. Sony phones are expensive when compared to the competition and when it comes to features and innovation, Sony phones are lagging behind. Also, in markets like Africa, feature phones and entry-level to mid-range smartphones are what sells, and Sony is missing out in this category.

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At the moment, the brand will likely not be missed in some of these regions. However, it will be nice to see Sony restructure its mobile arm and announce its re-entry into these markets in future.

(Source)