YU Televentures, the sub-brand of India-based smartphone manufacturer Micromax, is all set to launch a new smartphone on August 30, after a hiatus of about one year. The company has sent out media invites, revealing that it plans to launch YU ACE on August 30.
The company has been teasing the launch of its upcoming smartphone. Recently released poster hints at a big battery as the image has two batteries mimicking an hourglass and the caption on the poster read “Now, YU can last longer. So, stay tuned for the #YUFaceOff which is coming soon on 30.08.2018.”
The YU ACE will be the first smartphone from Microsoft’s online-only brand YU after Yu Yureka 2, which was launched in India in September last year. It’ll be interesting to see the company’s offering as the budget smartphone market in India is now being dominated by Chinese brands, which offers great value-for-money devices.
While the company has not revealed the phone’s specifications, we expect the smartphone to be a mid-range offering, given that the company has launched only entry-level and mid-range devices so far and it’s unlikely that it shifts its focus to the premium segment.
The YU sub-brand was launched by Micromax in the year 2014 and the first device to arrive from the brand was Yu Yureka. As said, the last device from the company was Yu Yureka 2, launched in September last year for Rs. 11,999, which was Flipkart exclusive.
Since Yu Televentures is an online-only brand, the upcoming Yu Ace will also be an online-only smartphone. However, it’s not known if it’ll be an exclusive offering of any particular online marketplace. To know more about the phone, we’ll have to wait a couple of days, until the company officially launches the phone.