HMD Global plans to solidify Nokia’s postion in the upper-midrange market

by Simran Singh 0

Nokia’s comeback has been successful so far, they have launched numerous mid-range devices which received a good number of sales amid positive reviews. HMD Global, Nokia’s management company now plans to hit the upper-midrange market in the coming times. They are planning to bring more high-end devices to the market in 2019.

 

Nokia now has a solid position in the mid-range market, as most of the devices, such as Nokia 3.1, Nokia 2.1, Nokia 6 and many other devices all are in the same lineup of low-to-mid range. Now, as the new year is just around the corner, HMD Global has made a new year resolution to strengthen Nokia in the high-end smartphone market.

Currently, no details about any particular device have not been made official, but we suggest that the Nokia 9 Pureview is the device that will target the high-end market in the upcoming time. This new flagship device is touted to come with Penta-camera lens layout with other high-end features. Moreover, Nokia also spills some beans on its aim to become one of the global leaders in innovation.

In order to expand its market ecosystem, Nokia will be investing more money in the smartphone accessories and will build a reliable customer service. Even though, they are working to develop a significant and better online community as like of Xiaomi. They are aiming to establish a stable proof company which can play an essential role in the year 2020 and 2021.

Nokia’s focus is now slightly moving from mid-range to high-end smartphone market. In order to gain the specified goals, Nokia wants to diverge their focus from less profitable market to more lucrative markets. In a similar step, Nokia now has no plans for any retro feature phones like Nokia 3310 or Nokia 1100.

Additionally, Nokia will remain stick to the same naming strategy. So, let’s buckle up and wait for Nokia’s offerings in the year 2019.

(Via)