With foldable smartphones from the likes of Samsung and Huawei are getting all the attention because of their novel design and unique use-cases, ZTE‘s sub-brand Nubia has announced a device that is totally different from what others are offering — Nubia Alpha.

Nubia Alpha is a wearable device with a foldable display which looks to be acting like a smartphone. Basically, Nubia Alpha is more of a smartphone in the form factor of a smartwatch — a standalone wearable device.

Nubia Alpha

It features a 4-inch flexible OLED display but appears a lot bigger because of its ultra-wide aspect ratio. The display offers 960 x 192 pixels screen resolution which seems to be offering 5:1 or 49:9 aspect ratio.

While the company addresses the device to be a smartphone, it actually is a smartwatch. Under the hood, the device is powered by Qualcomm Snapdragon Wear 2100 chipset, coupled with 1GB of RAM and 8GB of internal storage.

It also comes with fitness-related features such as sleep-tracking and health-assistant apps. The device also features a 5-megapixel camera for taking photos and video recording. The Nubia Alpha is fuelled by a 500mAh battery which promises a day or two of endurance, comparable to smartphones.

As for the software, the device runs a custom operating system based on Android which comes with features like motion gestures and AIM (Air Interaction Mechanics) and also supports voice-based commands.

When released, the Nubia Alpha will be available in a couple of models and two color options — Black and Gold. The base model will have Bluetooth connectivity while the high-end model will offer eSIM compatibility.

 

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The Bluetooth version of the Nubia Alpha will launch in April and it will cost €450 and will be offered only in Black color while the eSIM model will be €550 for the Black color and €650 if you want the Gold version. It will be available in China from April and then in Europe (in Q3) and North America (Q4).