Vivo‘s V series is fast becoming one of the company’s cash cow as a result of its growing popularity. That is mostly due to the impressive designs and affordable pricing which the models have. From the Vivo V1 to the premium V15 Pro that was released recently, the models are just spot on. Talking of the V15 Pro, the model has been crowned as the fastest-selling V series model in India where it was released only a month ago.
This is according to data released by market research firm GfK who also disclosed that the Chinese phone maker was the fastest-growing brand in India. Vivo’s growth is said to surpass the growth of the general market year over year. Between January 2018 and January 2019, Vivo shipped 60.9% more units and raked in a massive 63.2% revenue increase. This is pretty interesting due to the fact that GfK says the Indian market only grew 14.2% in shipments and 16.8% in revenue during the same period. Vivo’s performance in the final quarter of last year was also solid. Its Y-series phones secured the “under INR 20,000” market while the V-series tackled the segment above that.
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While the V series targets the midrange segment, the Y series dominates the “under INR 20,000” market. This strategy has helped the company dominate both the “under INR 20,000” and the “over INR 20,000” segments.
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