There are already a bunch of official cases for the Xiaomi Mi 9 owners can choose from. Yesterday, Xiaomi’s CEO, Lei Jun revealed a new one called the RUOK (read as Are You Ok) case.
The RUOK case has a two-color design available in five different color variants similar to the Lei Jun custom cases released earlier this month. The case which is made from a lightweight PC material is inspired by the CEO’s famous words at a product launch in India back in 2015.
The CEO, whose English speaking skills were less than average as at then, had told the audience they would get the Mi Band for free. In a bid to gauge their enthusiasm, he repeatedly asked: “Are you OK?”. That part of the launch became a meme on Chinese social media overnight. Now Xiaomi has made a phone case for the Mi 9 based on the occurrence.
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The Mi 9 RUOK case is priced at ¥49 (~$7) on the official Mi online store and will go on sale today, April 30. Do note that the listing has only the purple variant available for purchase.
