There are calls from investors for Sony to shut down its mobile phone business since it isn’t profitable. Recently, the phone division (Xperia) was merged with the camera, TV, and audio businesses into a single division called Electronics Products and Solutions. However, Sony’s CEO Kenichiro Yoshida, says the phone arm is an important part of the overall business.
Speaking at a news conference today, Mr. Yoshida said Sony’s consumer electronics hardware business was built with a focus on entertainment, not household appliances such as refrigerators and washing machines. He added that they see “smartphones as hardware for entertainment” which makes it an important part of their hardware business.
The top executive says younger generations don’t watch TVs anymore and their “first touch point is smartphone”. Sony’s latest flagship phone is the Xperia 1 and it launched in China on Monday for about $900.
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Sony is working on making the business profitable in a year and is taking some steps in doing so. It wants to up the gaming functions of its phones to woo PlayStation owners reports Reuters. It is also reducing focus in markets like India, North America, and South America and will concentrate instead on Europe, Hong Kong, and its own home country of Japan.
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