Xiaomi has created yet another sales record and this time it is for its smart TV range. The company has announced that during its annual 618 sales, the company sold over 100,000 units of Mi TV in just 9 minutes and 8 seconds.
The major reason behind such sales figure is the discount offered by the company. For instance, the Mi TV 4S 75-inch model which costs 7,999 Yuan (~$1,155) was available for just 5,899 yuan (~$852), offering a discount of 2,100 yuan.
On the other hand, the Mi TV 4X 65-inch model was available for 2,599 Yuan while the Mi TV 4X 55-model was priced at 1,799 Yuan. The company also sold Mi TV 4A 50-inch model for 1,399 Yuan and Mi TV 4A 32-inch model for 699 Yuan. Such discount was one of the major reason behind such massive sales figure posted by the company.
Xiaomi’s smart TVs come with the company’s own custom user interface called PatchWall which the company says makes it easy to navigate through different kind of media or content. It also comes with a smart voice-activated assistant for easy control of the TV. Further, the company has also partnered with several content providers to ensure that it offers a wide range of content for the users.
Last week, as per the data released by JD.com for its 618 shopping festival, Xiaomi had dominated the platform’s sales list with Mi 8 Youth Edition leading the single-selling product for becoming the best-selling smartphone.
It also revealed that in the top 10 bestselling smartphones list, eight out of ten products were from Xiaomi. The other two products were from Apple and Huawei — iPhone XR and P30 Pro. Apart from Mi 8 Youth Edition, the other Xiaomi smartphones in the list included Redmi 6A, Mi 6X, Mi 8 SE, Xiaomi Mi MIX 3, Mi 8 In-display Fingerprint Edition, Redmi Note 7, and Redmi K20 Pro.
Currently, the company is gearing up to launch the Redmi K20 and K20 Pro in other regions. While it launched the Redmi K20 as Mi 9T in Europe, it is all set to do the same in Malaysia on 20th June. However, both the smartphones — Redmi K20 and K20 Pro are all set to launch in India next month with their original moniker.
